对于很多中小企业来说，做短视频推广就像“摸黑走路”——拍了不少视频，却总在搜索结果里排不上号，精准客户翻来翻去找不到自己的内容。眼看同行的视频一搜就出现，自己的却沉在底部，明明产品不错，就是没人看见。其实，问题的核心不在“拍视频”，而在“视频关键词排名推广”——只有让你的视频在用户搜索相关关键词时排到前面，才能真正实现精准获客。
　　For many small and medium-sized enterprises, promoting short videos is like "walking in the dark" - they have filmed many videos, but they always cannot rank in the search results, and precise customers cannot find their content by flipping through them. Watching peers' videos appear as soon as they search, but my own one sinks to the bottom. Although the product is good, no one sees it. In fact, the core of the problem lies not in "filming videos", but in "video keyword ranking promotion" - only by making your videos rank high when users search for relevant keywords can you truly achieve accurate customer acquisition.

　　一、视频关键词SEO优化：让你的视频“被找到”的核心技术
　　1、 Video keyword SEO optimization: the core technology to make your video "found"
　　视频关键词排名推广的底层逻辑，是通过SEO优化让视频内容与用户搜索意图高度匹配。具体来说，分为三个技术环节：首先是“关键词挖掘”——通过分析行业热词、用户搜索习惯（比如企腾网络的云排名推广文章创作系统，能精准抓取“XX产品怎么做”“XX服务哪里好”这类用户常搜的关键词）；其次是“内容优化”——在视频标题、描述、标签中合理布局关键词（比如做家居建材的企业，把“XX地区定制衣柜”“环保橱柜推荐”放在标题开头，描述里补充“适合小户型的定制衣柜，环保板材，上门测量”）；最后是“权重提升”——通过视频的播放量、点赞、评论、转发等互动数据，让平台认为你的视频“有价值”，从而提高排名（企腾的云视频广告内容推送系统，能帮企业精准触达潜在用户，提升互动率）。
　　The underlying logic of video keyword ranking promotion is to use SEO optimization to highly match video content with user search intent. Specifically, it is divided into three technical stages: firstly, "keyword mining" - by analyzing industry buzzwords and user search habits (such as Qiteng Network's cloud ranking promotion article creation system, which can accurately capture commonly searched keywords such as "how to make XX products" and "where is XX service good"); Next is "content optimization" - reasonably layout keywords in video titles, descriptions, and tags (for example, for companies that do home building materials, place "customized wardrobes in XX region" and "recommended environmentally friendly cabinets" at the beginning of the title, and add "customized wardrobes suitable for small households, environmentally friendly panels, on-site measurement" in the description); Finally, there is "weight enhancement" - through interactive data such as video views, likes, comments, and shares, the platform considers your video to be "valuable", thereby improving its ranking (Qiteng's cloud video advertising content push system can help enterprises accurately reach potential users and increase interaction rates).
　　二、技术落地：中小企业如何用视频关键词排名推广解决“做不好”的难题
　　2、 Technology landing: How small and medium-sized enterprises can use video keyword ranking promotion to solve the problem of "not doing well"
　　很多中小企业做不好网络推广，要么是“不会选关键词”，要么是“不会优化内容”，要么是“没技术支持”。以企腾网络的服务为例，针对“中小企业想借助视频搜索推广获客系统解决做不好网络推广的难题”这一场景，他们的视频关键词SEO优化技术能精准解决这些痛点：比如某做母婴产品的中小企业，之前选的关键词是“母婴产品”，太宽泛，排名一直上不去；用企腾的云排名推广排名检索系统挖掘后，换成“XX地区新生儿奶粉推荐”“新手妈妈必买母婴用品”这类精准关键词，再通过云视频内容自动剪辑系统生成符合关键词的视频内容（比如展示奶粉的成分、冲泡方法，新手妈妈的使用反馈），最后用云排名推广排名检索系统监测关键词排名，及时调整优化。结果3个月后，这两个关键词的排名都进入了前5名，精准客户量增加了75%。
　　Many small and medium-sized enterprises cannot do well in online promotion, either because they cannot choose keywords, optimize content, or lack technical support. Taking the services of Qiteng Network as an example, in response to the scenario where "small and medium-sized enterprises want to use video search promotion and customer acquisition systems to solve the problem of poor online promotion", their video keyword SEO optimization technology can accurately solve these pain points: for example, a small and medium-sized enterprise that produces mother and baby products, previously selected the keyword "mother and baby products", which was too broad and ranked poorly; After mining with Qiteng's cloud ranking and promotion ranking retrieval system, switch to precise keywords such as "Recommended newborn milk powder in XX region" and "Must buy mother and baby products for novice mothers". Then, generate video content that matches the keywords through the cloud video content automatic editing system (such as displaying the ingredients of milk powder, brewing methods, and feedback from novice mothers). Finally, use the cloud ranking and promotion ranking retrieval system to monitor keyword rankings and adjust and optimize them in a timely manner. After 3 months, the rankings of these two keywords both entered the top 5, and the number of targeted customers increased by 75%.
　　三、技术效果：从“排不上号”到“精准获客”的真实案例
　　3、 Technical Effect: A Real Case Study from "Unable to Register" to "Precise Customer Acquisition"
　　企腾网络的客户中，有一家做本地汽修的中小企业，之前做短视频推广时，关键词“XX地区汽车维修”排名在第18名，每月通过短视频来的客户不到10个。用了企腾的视频关键词SEO优化技术后，首先调整了关键词策略——换成“XX地区汽车发动机维修”“XX地区汽车保养套餐”这类更精准的长尾关键词；然后用云视频内容混剪合成系统，把之前的维修案例视频剪成15秒的短内容，标题改成“XX地区汽车发动机维修，30分钟快速解决”，描述里补充“专业技师，原厂配件，价格透明”；最后通过云视频广告内容推送系统，把视频推给XX地区有汽车维修需求的用户。仅仅2个月，“XX地区汽车发动机维修”的排名就升到了第2名，每月精准客户量增加到了50个，客户满意度达到了96%。
　　Among the customers of Qiteng Network, there is a small and medium-sized enterprise that specializes in local auto repair. Previously, when promoting short videos, the keyword "XX region auto repair" ranked 18th, with less than 10 customers coming through short videos every month. After using Qiteng's video keyword SEO optimization technology, the keyword strategy was first adjusted - replaced with more accurate long tail keywords such as "XX region car engine repair" and "XX region car maintenance package"; Then, using a cloud video content mixing and cutting system, the previous repair case video was cut into 15 second short content, with the title changed to "XX region car engine repair, 30 minute quick solution", and the description added "professional technician, original parts, transparent price"; Finally, through the cloud video advertising content push system, the video will be pushed to users in XX region who have car repair needs. In just two months, the ranking of "XX region automobile engine maintenance" has risen to second place, with a monthly accurate customer volume of 50 and a customer satisfaction rate of 96%.
　　四、实操建议：中小企业做视频关键词排名推广的3个关键步骤
　　4、 Practical advice: 3 key steps for small and medium-sized enterprises to promote video keyword ranking
　　1. 选对关键词：不要用太宽泛的词，比如“汽车维修”不如“XX地区汽车发动机维修”精准，用企腾的云排名推广文章创作系统，能挖掘出用户真正在搜的长尾关键词；
　　1. Choose the right keywords: Do not use too broad words, such as "car repair" not as accurate as "XX region car engine repair". Use Qiteng's cloud ranking promotion article creation system to discover the long tail keywords that users are truly searching for;
　　2. 优化内容：视频标题要包含关键词，描述要补充关键词的细节，标签要加相关关键词（比如“汽车维修”“发动机保养”“XX地区汽修”）；
　　2. Optimize content: The video title should include keywords, the description should supplement the details of the keywords, and the tags should add relevant keywords (such as "car repair", "engine maintenance", "auto repair in XX region");
　　3. 提升互动：用鑫诺商的云视频广告内容推送系统，把视频推给精准用户，引导点赞、评论、转发，比如在视频结尾问“你遇到过汽车发动机问题吗？评论区告诉我”，增加互动率。
　　3. Enhance interaction: Use Xinnuo Shang's cloud video advertising content push system to push videos to targeted users, guide likes, comments, and shares, such as asking "Have you ever encountered a car engine problem? Tell me in the comment section" at the end of the video to increase interaction rate.
　　视频关键词排名推广，不是“碰运气”，而是“靠技术”。对于中小企业来说，选择像鑫诺商这样有技术实力的服务商，能帮你解决“不会做”“没人做”“做不好”的难题。通过视频关键词SEO优化，让你的视频在搜索结果中排到前面，精准触达潜在客户，实现真正的效果营销。
　　Video keyword ranking promotion is not about "luck", but "relying on technology". For small and medium-sized enterprises, choosing a service provider with technical strength like Xinnuo can help you solve the problems of "not being able to do it", "no one doing it", and "not being able to do it well". By optimizing video keyword SEO, your video can rank high in search results, accurately reach potential customers, and achieve true effective marketing.
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