关于网络推广大家都知道方法有很多种，那么对于为什么要做网络推广，是个什么概念很多企业老板却不是很清楚，其实通常来讲，网络推广是以企业产品或服务为核心内容，建立网站、APP、小程序、H5等，然后将它们通过各种免费或收费渠道展现给网民的一种广告方式，网络推广可以做到小投入大回报的效果。

　　As we all know, there are many methods for online promotion. However, many business owners are not very clear about why to do online promotion and what concept it is. Generally speaking, online promotion is based on the core content of enterprise products or services, establishing websites APP、 Mini programs, H5, etc. are a form of advertising that presents them to netizens through various free or paid channels. Online promotion can achieve the effect of small investment and high return.

　　常见的推广方式就是整体推广、互助推广、百度推广（CPC，CPS，CPV，CPA）等，免费网站推广就是论坛、SNS、交换链接、B2B平台建站、博客以及微博、微信等新媒体渠道方式；狭义地说，网络推广的载体是互联网，离开了互联网的推广就不算是网络推广；可以分为两种：做好自身的用户体验，和利用互联网平台工具进行口碑推广，这就是概念。那么就让小编来告诉你常见的九种推广方法，看你选对了吗？

　　The common promotion methods are overall promotion, mutual assistance promotion, Baidu promotion (CPC, CPS, CPV, CPA), etc. Free website promotion is forum promotion SNS、 Exchange links, B2B platform building, blogging, and new media channels such as Weibo and WeChat; In a narrow sense, the carrier of network promotion is the Internet. Without the promotion of the Internet, it is not network promotion; It can be divided into two types: doing well in your own user experience, and using Internet platform tools to promote word of mouth, which is the concept. So let me tell you nine common promotion methods. Did you choose them correctly?

　　一、搜索引擎推广    搜索引擎推广，涉及很多方面，一般常见的搜索引擎推广方式就是网站推广，想做线上渠道业务，网站建设是必不可少的，然后就是网站SEO，SEO优化对于网站来说是在搜索引擎最佳方式之一，成本投入低，效果最佳，所以对于一般企业推广方式都会选择网站建设加SEO优化的方式进行。常见的6种网络营销推广方法，你的企业选对了吗？

　　1、 Search engine promotion involves many aspects, and the most common method of search engine promotion is website promotion. If you want to do online channel business, website construction is essential, followed by website SEO. SEO optimization is one of the best ways for websites in search engines, with low cost investment and the best effect. Therefore, for general enterprise promotion methods, website construction and SEO optimization are usually chosen. Did your company choose the right 6 common methods of online marketing promotion?

　　二、新闻推广    新闻推广，一般用于品牌推广，这种方式对于品牌来说优势很可观，第一，增加网站知名度，新闻一般流量都比较高，所以知名度提升是必不可少的，第二，增加可信度，新闻源网站一般都是一些权重值较高，信任度也相对可靠，所以对于认可度的提升是非常有帮助的。

　　2、 News promotion is generally used for brand promotion, which has significant advantages for brands. Firstly, it increases website visibility. News usually has high traffic, so improving visibility is essential. Secondly, it increases credibility. News source websites generally have high weight values and relatively reliable trust, so it is very helpful for increasing recognition.

　　三、问答推广问答，用户可信度和新闻可信度差不多，问答来源的客户，成交率都很高，可以很直观地带来回报率，还有就是问答平台，在百度的权重比重很高，一般问答都会在搜素引擎占据一到两个位置，所以做问答推广还是很有必要的。四、社交平台推广 社交平台用户量相对活跃，数据来源可信度很不错，最重要的就是社交平台使用率高，常见的几大社交平台：QQ、微信、陌陌、MSN等，举一个常见的例子，微信工作平台，现在企业都普遍性的使用中，当然，社交平台很考验一个企业的营销方式，如果没有很好的营销方式的话，还是不建议涉及。

　　3、 Q&A promotion has a similar level of user credibility to news credibility. Customers who source Q&A have high transaction rates, which can intuitively lead to a high return rate. Additionally, Q&A platforms have a high weight on Baidu, and generally occupy one or two positions in search engines. Therefore, it is necessary to do Q&A promotion. 4、 Social platforms have a relatively active user base and reliable data sources. The most important thing is the high usage rate of social platforms, such as QQ, WeChat, Momo, MSN, etc. For example, WeChat work platform is widely used by enterprises nowadays. Of course, social platforms test a company's marketing methods. If there is no good marketing method, it is still not recommended to involve it.

　　五、百科推广百度百科作为百度信任度、权威性较高的平台，企业推广做好百科是必不可少的，但是一般百科的审核非常严格，对企业要求很高。

　　5、 As a highly trusted and authoritative platform on Baidu, it is essential for companies to promote their encyclopedias effectively. However, the review process for encyclopedias is generally very strict and requires high standards from companies.

　　六、付费推广 付费推广也是很多大型企业采取的方式之一，广告上线快，效果相对也可以，当然成本也是相当的高，目前各大平台都有付费推广模式，所以如果企业舍得成本的话，做付费推广也不难。

　　6、 Paid promotion is also one of the methods adopted by many large enterprises. Advertising goes online quickly and the effect is relatively good, but the cost is also quite high. Currently, major platforms have paid promotion models, so if enterprises are willing to bear the cost, it is not difficult to do paid promotion.

　　以上几种方式对于企业来说，都是相对比较实用的，也是企业在网络上必不可少的推广方式，至于以前的邮件和短信营销方式，现在基本都已经淘汰了，效果不理想，不建议采取。企业做推广前，最重要的一点是先分析自己的产品在哪个平台推广比较有优势。同时企业想要做好推广，推广方案是必不可少的，不要想着一样，就做一样，这样效果也同样不是很理想的。以上就是小编帮大家整理的相关资料，总结性的来讲，网络推广狭义上讲是指通过基于互联网采取的各种手段方式进行的一种宣传推广等活动，以达到提高品牌知名度的一种效果。同传统广告相同，网络推广的目的都是增加自身的曝光度以及对品牌的维护；广义上的网络推广也可以理解为网络营销。

　　The above methods are relatively practical and essential for enterprises to promote on the internet. As for the previous email and SMS marketing methods, they have basically been eliminated and the effect is not ideal. It is not recommended to adopt them. The most important thing for a company to do before promotion is to analyze which platform has advantages in promoting its products. At the same time, if a company wants to do a good job in promotion, a promotion plan is essential. Don't just think the same and do the same, as the effect may not be very ideal. The above is the relevant information compiled by Xiaobian. To sum up, network promotion in a narrow sense refers to a kind of publicity and promotion activities carried out by various means based on the Internet to achieve an effect of improving brand awareness. Like traditional advertising, the purpose of online promotion is to increase its own exposure and maintain the brand; Broadly speaking, online promotion can also be understood as online marketing.