

作者:创始人 更新时间:2026-02-25 10:52:35
微信开发的产品(如小程序、微信支付、微信小店等)可以与微信生态内的多种平台和账号进行关联,以实现流量互通、功能互补和业务闭环。以下是主要的关联类型和能力:
Products developed by WeChat, such as mini programs, WeChat Pay, WeChat Xiaodian, etc., can be associated with various platforms and accounts within the WeChat ecosystem to achieve traffic interoperability, functional complementarity, and business closure. The following are the main types of associations and abilities:
小程序可关联的微信生态产品
WeChat ecosystem products that can be associated with mini programs
公众号与服务号
Official account and service account
小程序可绑定为“相关公众号”或“关联公众号”:
Applets can be bound as "related official account" or "related official account":
相关公众号:在小程序主页展示该公众号入口,引导用户关注。
Relevant official account: display the official account entrance on the applet homepage to guide users to pay attention.
关联公众号:可在公众号的自定义菜单、模板消息、客服消息中插入小程序卡片,实现文章内直接跳转。
Associated official account: you can insert an applet card in the user-defined menu, template message, and customer service message of the official account to directly jump within the article.
公众号最多可关联10个同主体小程序、3个非同主体小程序。
The official account can be associated with up to 10 applets with the same subject and 3 applets with different subjects.
视频号
Channel
小程序可通过微信小店或直接开发能力与视频号联动:
Mini programs can be linked to video accounts through WeChat mini stores or direct development capabilities:
在视频号直播或短视频中挂载小程序商品卡片,实现“边看边买”。
Attach mini program product cards to live streams or short videos on the video account to achieve "watching and buying at the same time".
视频号主页可绑定小程序,作为粉丝一键进入商城或服务的入口。
The homepage of the video account can be linked to a mini program, which serves as a one click entry point for fans to enter the mall or services.
小程序可调用接口跳转至视频号直播间或短视频。
The mini program can call the interface to jump to the live stream or short video of the video account.
企业微信
WeCom
小程序可关联至企业微信,实现内部办公与外部服务融合:
Mini programs can be linked to enterprise WeChat to achieve the integration of internal office and external services:
在企业微信工作台添加小程序应用,员工可直接调用。
Add a mini program application to the enterprise WeChat workbench, which employees can directly call.
通过企业微信客服场景,向客户发送小程序链接(如订单查询、预约服务)。
Send mini program links (such as order inquiry and appointment services) to customers through enterprise WeChat customer service scenarios.
支持将小程序嵌入客户沟通工具栏,提升服务效率。
Support embedding mini programs into customer communication toolbars to improve service efficiency.
微信小店
WeChat Store
小程序可与微信小店深度绑定,实现数据互通与功能联动:
Mini programs can be deeply linked with WeChat mini stores to achieve data interoperability and functional linkage:
小程序可调用API获取小店订单、商品列表,实现“小程序下单、小店发货”。
Mini programs can call APIs to obtain orders and product lists from small stores, achieving "mini program ordering and small store shipping".
支持在小程序内嵌入小店首页、优惠券、订单详情页。
Support embedding the store homepage, coupons, and order details page within the mini program.
通过“订单通知”接口,实现下单成功后双向消息同步。
Through the "Order Notification" interface, achieve two-way message synchronization after successful ordering.
微信支付商户号
WeChat Pay Merchant Account
小程序可绑定微信支付商户号,实现支付功能:
The mini program can bind WeChat Pay merchant account to achieve payment function:
开发者需在微信支付商户平台申请AppID授权,经小程序管理员确认后完成绑定。
Developers need to apply for AppID authorization on the WeChat Pay merchant platform and complete the binding after confirmation by the mini program administrator.
绑定后,小程序即可调用微信支付接口,完成商品购买、打赏等交易。
After binding, the mini program can call the WeChat Pay interface to complete transactions such as product purchase and tipping.
微信小店成长中心 - 功能指引
WeChat Small Store Growth Center - Function Guide
腾讯网
Tencent News
微信开放文档
WeChat Open Document
腾讯网
Tencent News
微信小店可关联的账号类型(商家视角)
Types of accounts that can be associated with WeChat small shops (merchant perspective)
微信小店作为商家运营工具,可关联以下账号以拓展带货渠道:
As a business operation tool, WeChat mini stores can be associated with the following accounts to expand their sales channels:
视频号:关联后可在短视频和直播间上架商品,支持“店铺自营”或“达人带货”模式。
Video ID: After association, products can be listed in short videos and live streaming rooms, supporting "store self operation" or "influencer sales" modes.
公众号/服务号:关联后可在图文消息中插入商品卡片,文章内直接转化。
Official account/Service ID: After association, commodity cards can be inserted into graphic and text messages, which can be converted directly within the article.
企业微信:企业员工可一键分享店铺或商品至微信聊天,提升私域销售效率。
Enterprise WeChat: Enterprise employees can easily share their store or products on WeChat chat with just one click, improving the efficiency of private domain sales.
小程序:可将小店商品嵌入自有小程序,实现多端流量导流与数据统一。
Mini program: It can embed small store products into its own mini program to achieve multi terminal traffic diversion and data unification.
多端用户身份统一(开发者视角)
Multi terminal user identity unification (developer perspective)
为实现小程序、APP、公众号等多端用户身份统一,微信提供两种方案:
To implement mini programs APP、 The identity of official account and other multi end users is unified, and WeChat provides two solutions:
UnionID体系:将小程序、移动APP、公众号绑定至同一微信开放平台账号,获取唯一UnionID,实现跨平台用户识别。
UnionID system: bind the applet, mobile APP and official account to the same WeChat open platform account to obtain the unique UnionID and realize cross platform user identification.
2
two

身份管理服务:通过微信开放平台的“用户账号绑定”功能,使用user_id实现自定义身份体系的关联,支持微信登录、苹果登录等多方式。
Identity management service: Through the "User Account Binding" function of WeChat Open Platform, user-defined identity system association is implemented using user_id, supporting multiple methods such as WeChat login and Apple login.
综上,微信开发的产品可通过官方开放能力,与公众号、视频号、企业微信、微信小店、微信支付等深度关联,构建完整的“内容—引流—转化—服务”闭环生态。
To sum up, the products developed by WeChat can be deeply related to official account, video accounts, enterprise WeChat, WeChat stores, WeChat payment, etc. through the official opening ability, to build a complete closed-loop ecosystem of "content - drainage - transformation - service".
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