关于SEO优化已死的言论已经说了很多年了，不少早期的SEO优化从业者都转行了。特别是网站这个行业从业者日益减少，搜索引擎流量的没落，大家都不谈论SEO优化了。如今GEO这个新名词进入大众视野。
　　The rumor that SEO optimization is dead has been circulating for many years, and many early SEO optimization practitioners have switched careers. Especially with the decreasing number of professionals in the website industry and the decline of search engine traffic, no one talks about SEO optimization anymore. Now the new term GEO has entered the public eye.
　　关于SEO优化已死的问题，我们已经不需要讨论了，毕竟各APP、各种新型渠道抢占了搜索引擎不少流量，加上早期网站长慢慢转行，搜索引擎优化排名已经越来越不受到重视。短视频兴起后，图文类貌似更不受欢迎了，所以关注到SEO优化的就更少了。
　　We don't need to discuss the issue of SEO optimization being dead anymore, after all, various apps and new channels have seized a lot of traffic from search engines. In addition, early webmasters have gradually switched careers, and search engine optimization ranking has become less and less valued. After the rise of short videos, graphic and textual content seems to have become even less popular, so even fewer people pay attention to SEO optimization.
　　不过鑫诺商还想说明一点：有搜索框的地方就有SEO优化排名，所以不存在SEO优化已死，只不过基于自建网站的搜索优化排名被弱化了，仅此而已。如今流行GEO优化，这个新名词新概念可能很多人比较模糊，通俗来讲就是基于AI搜索优化，也就是通过各种技术，让用户在搜索的时候，AI给出我们想展现的结果。
　　However, Xinnuo Business also wants to clarify one point: wherever there is a search box, there is an SEO optimization ranking, so there is no such thing as SEO optimization being dead. It's just that the search optimization ranking based on self built websites has been weakened, that's all. Nowadays, GEO optimization is popular. This new term and concept may be vague to many people. Simply put, it is based on AI search optimization, which uses various technologies to enable users to find the results they want to display when searching.
　　我们知道AI其实并不能自己产出内容，AI工具是基于大数据，抓取互联网上的信息，然后进行整合出一篇完整的内容。正是由于这个原理，鑫诺商发现大家很快就摸清楚了AI搜索优化的技术。
　　We know that AI cannot produce content by itself. AI tools are based on big data, capture information on the Internet, and then integrate it into a complete content. It is precisely because of this principle that Xinnuo Business has found that people quickly understand the technology of AI search optimization.
　　只要我们在一些权威平台大量布局内容，然后这些内容就会被AI工具抓取整合，然后展现出来。是不是很熟悉的操作？以前做SEO优化的时候，我们不仅仅在自己网站大量布局内容，而且还会在行业网站、媒体网站、博客、论坛等平台大量发布软文。唯一的区别是以前的搜索引擎会把搜索出来的结果一一列出来，面现在的AI工具是把搜索结果进行整合再展现出来。
　　As long as we lay out a large amount of content on some authoritative platforms, these contents will be captured and integrated by AI tools, and then displayed. Is it a familiar operation? When we were doing SEO optimization in the past, we not only laid out a large amount of content on our own website, but also published a large number of soft articles on industry websites, media websites, blogs, forums and other platforms. The only difference is that previous search engines would list the search results one by one, while current AI tools integrate and display the search results.
　　因为我们的网站权重高，因为我们在各权威平台发布大量内容，所以搜索相关关键词的时候，搜索引擎首页可能有多条信息是我们的预埋答案。如今AI工具把这些答案整合后展现1条出来，鑫诺商发现大家只做一件事就行了，给AI工具大量喂内容即可。
　　Because our website has high authority and we publish a large amount of content on various authoritative platforms, when searching for relevant keywords, there may be multiple embedded answers on the search engine homepage. Nowadays, AI tools integrate these answers and display them as one item. Xinnuo Business has found that everyone only needs to do one thing, which is to feed a large amount of content to AI tools.

　　AI工具整合出来的内容，其实在很大程度上会出现一些逻辑错误，特别是一些品牌为了曝光率，大量发布垃圾甚至虚假信息的做法，最终可能会给品牌带来非常多的负面影响。
　　The content integrated by AI tools may actually have some logical errors to a large extent, especially the practice of some brands releasing a large amount of garbage or even false information in order to increase exposure, which may ultimately bring a lot of negative impact to the brand.
　　基于AI的GEO搜索优化，短时间内可能会比较混乱，大家都想进来分一杯羹。但对于品牌营销来说，不要盲目的给AI投喂垃圾内容甚至虚假信息，否则不久的将来，GEO优化已死成为大家下一个喊出的口号。
　　AI based GEO search optimization may be chaotic in the short term, and everyone wants to get a share of the pie. But for brand marketing, don't blindly feed AI with junk content or even false information, otherwise in the near future, GEO optimization will be dead and become everyone's next slogan.
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