作者:创始人 更新时间:2025-09-19 13:52:43
百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. 百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. 百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. 百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.百度爱采购拥有超过1.2亿的采购用户和超过600万的供应商用户,这些用户来自全国各地,涵盖了各种行业和领域,对于有代运营和深度运营的商家来说,百度爱采购是一个性价比极高的推广引流工具,可通过平台上的多种推广方式提高企业的知名度和曝光率,并有机会接触到更多的潜在客户。
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon. Baidu AiGou has over 120 million purchasing users and over 6 million supplier users from all over the country, covering various industries and fields. For businesses with agency and deep operations, Baidu AiGou is a cost-effective promotion and drainage tool that can increase the company's visibility and exposure through various promotion methods on the platform, and have the opportunity to reach more potential customers.
爱采购运营技巧
Love procurement operation skills
在百度爱采购同等会员权益的公平轮播展示机制下,供应信息收录率与点击量不高的商户依然不少,在相同的权益下,为何不同商家之间的展现效果相差如此之大本质上还是供应信息的质量问题。
Under the fair rotation display mechanism of Baidu AiGou with equal membership benefits, there are still many merchants whose supply information inclusion rate and click through rate are not high. Why is the display effect so different among different merchants under the same benefits Essentially, it is still a quality issue with the supply of information.
01如何优化店铺装修店铺装修的效果好坏跟排名息息相关,那如何优化店铺装修呢
How to optimize store decoration The effectiveness of store decoration is closely related to ranking, so how to optimize store decoration
高清的产品图片,最好有专业拍摄的产品图片,对于新的高质量图片,百度将优先抓取和排名;每款产品的详细信息,包括产品介绍、特性、优势、用途、资质,让消费者对企业更加信任,提高成交率。
High definition product images, preferably professionally captured product images. For new high-quality images, Baidu will prioritize capturing and ranking them; Detailed information about each product, including product introduction, features, advantages, uses, and qualifications, can increase consumer trust in the company and improve transaction rates.
02如何优化产品发布
How to optimize product release
产品类目选择的类目必须与百度的类目匹配,如果不确定具体的类目,可以在爱采购中搜索对应的关键词,在分类选项中可以看到要选择的类目。
The category selected for the product category must match the category on Baidu. If you are unsure about the specific category, you can search for the corresponding keywords in AiGou and see the category to be selected in the classification options.
产品标题推荐标准为:关键词、品牌、关键词描述、产品型号属性描述。标题简要清晰地围绕主体内容撰写,与产品内容相关;与标题内容相关的关键词叠加次数小于等于3次;语义流畅,无乱码,不建议乱用特殊字符。
The recommended criteria for product titles are: keywords, brand, keyword description, and product model attribute description. The title should be written briefly and clearly around the main content, related to the product content; The number of keyword overlaps related to the title content is less than or equal to 3 times; Semantic fluency, no garbled characters, it is not recommended to use special characters randomly.
产品关键词关键词必须有搜索热度,尽量使用市场和行业常用词,或者填写产品常用的常用名称/别名,以符合买家搜索习惯,增加搜索点击频率。
Product keywords must have search popularity, try to use commonly used market and industry keywords, or fill in commonly used product names/aliases to meet buyer search habits and increase search click through frequency.
产品主图上传五张图片,每张图片大小不超过4MB,至少三张不同的产品图片。长宽比为1:1,图片要清晰,推荐750750,水印大小不超过图片的20%,产品主体不能被遮挡。
Upload five images of the main product image, with each image not exceeding 4MB in size, and at least three different product images. The aspect ratio is 1:1, and the image should be clear. We recommend 750 750, and the watermark size should not exceed 20% of the image. The main body of the product should not be obscured.
产品价格填写价格字段并合理(如机械填写1元,是不合理的价格);填写价格时尽量不要写“面议”,价格面议一般视为严重劣质商品。
Fill in the price field of the product price and make it reasonable (such as filling in 1 yuan for mechanical equipment, which is an unreasonable price); When filling in the price, try not to write "negotiable", as negotiable prices are generally considered seriously inferior products.
产品数量如果你的产品质量和同行相差不大,那么想要有好的排名,至少要在产品数量上有优势。03如何进行后台数据分析1、店铺的曝光量、点击量、访客数数据量的大小关系基本上是曝光量>点击量>访客数,如果三个数据量都比较低,就说明店铺信息量少,标题关键词拓展少,不符合买家的搜索习惯,需要提升商品数量,优化标题关键词。
If the quality of your product is not significantly different from that of your peers, then in order to have a good ranking, at least you need to have an advantage in product quantity. How to conduct backend data analysis 1. The relationship between the exposure, click through rate, and visitor count of a store is basically exposure>click through rate>visitor count. If all three data volumes are relatively low, it indicates that the store has less information and less expansion of title keywords, which does not conform to buyers' search habits. It is necessary to increase the number of products and optimize title keywords.
若每天的点击数和访客数的数量差不多,这意味着访客点击你的店铺一次后就离开了,证明产品的图片、价格、介绍等信息有问题,没有吸引和留住买家,需要提高产品页面的质量以留住客户并提高转化率。
If the number of clicks per day is similar to the number of visitors, it means that visitors leave your store after clicking once, which proves that there are problems with the product's images, prices, introductions, and other information that have not attracted and retained buyers. It is necessary to improve the quality of the product page to retain customers and increase conversion rates.
2、商品收录数量与平均展示位商品收录数量是代表信息发布之后的收录情况,商家应保持一定的节奏添加产品信息,平均展示位置是商铺里获得展示的信息平均排名,如果排名太低,说明产品有很多低质的信息降低了排名,需要进行调整。04店铺优化建议1.是否做过真实性认证请准备好真实性证明材料,由服务商协助申请。
2. The number of products included and the average display position represent the inclusion situation after the information is released. Merchants should maintain a certain pace to add product information. The average display position is the average ranking of the displayed information in the store. If the ranking is too low, it means that the product has a lot of low-quality information that lowers its ranking and needs to be adjusted. 04 Store optimization suggestion 1. Have you undergone authenticity authentication Please prepare the authenticity proof materials and have the service provider assist in applying.
2.产品信息问题相同和重复的图片会降低排名,最低要求是换封面。提取少数公司和产品的核心竞争优势,放在产品详情页的开头。丰富店内产品视频,提高视频覆盖率。
2. Similar or duplicate images with product information issues will lower the ranking, and the minimum requirement is to change the cover. Extract the core competitive advantages of a few companies and products and place them at the beginning of the product detail page. Enrich in store product videos and increase video coverage.
3.卖家版APP活跃度低优化建议:每周至少登录两次,建议每天登录。
3. Optimization suggestion for low activity of the seller version APP: Log in at least twice a week, and it is recommended to log in every day.
本文由 山东爱采购运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from Shandong AiGou Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.
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