我们谈到营销，其核心本质就是转化率，产品曝光的再多，没有转化能力也是白扯，所以，我们在做SEO优化和品牌营销时，唯一的效果指标->转化?? 为什么你做的网络推广没效果？“我们每天都有发文章，广告也一直在投，怎么还是没人知道我们？”
　　When we talk about marketing, its core essence is conversion rate. No matter how much product exposure there is, having no conversion ability is useless. Therefore, when we do SEO optimization and brand marketing, the only performance indicator ->conversion?? Why is your online promotion ineffective? We publish articles every day and advertise constantly, why doesn't anyone know about us

　　这是很多企业老板的共同困惑。其实问题往往出在两个方面：
　　This is a common confusion among many business owners. In fact, problems often arise in two aspects:
　　1）对“网络营销”理解过于片面，仅靠发广告或做些软文；
　　1) The understanding of "online marketing" is too one-sided, relying solely on advertising or creating soft articles;
　　2）忽视了品牌营销与SEO之间的长期协同作用。?? 真正有效的网络推广，核心只有一个，打造用户主动搜你时的答案。?? 用SEO思维重构你的品牌曝光路径SEO不是做个网站就完事，它是一整套“让客户在搜索引擎找到你”的内容体系。传统做法优化建议网站只有公司介绍页增加FAQ、案例、行业解决方案等内容产品标题只写“新款发布”使用关键词：“企业如何选择xxx产品”写文章只说产品好内容结构应围绕用户痛点展开关键词不是随便填的，而是反推用户搜索意图来的。?? 营销漏斗里，搜索流量是最“准”的一环打个比方：抖音/知乎/小红书的曝光=拦路喊话搜索引擎的曝光=对方主动找你当客户在百度、360、头条、搜狗等平台搜索“XXX软件哪个好”“XX公司靠谱吗”时——
　　2) Neglecting the long-term synergy between brand marketing and SEO.?? The core of truly effective online promotion is to create answers when users actively search for you.?? Refactoring your brand exposure path with SEO thinking. SEO is not just about building a website, it is a complete content system that allows customers to find you on search engines. The traditional approach to optimizing websites is to only add FAQ, case studies, industry solutions, and other content to the company introduction page. The product title should only write "New Release" and use keywords such as "How do enterprises choose xxx products" to write articles that only say that the product is good. The content structure should revolve around user pain points. Keywords are not randomly filled in, but are used to infer user search intentions.?? In the marketing funnel, search traffic is the most "accurate" link. For example, Tiktok/Zhihu/Xiaohongshu's exposure=blocking the way of the search engine's exposure=the other party takes the initiative to find you when the customer searches Baidu, 360, Toutiao, Sogou and other platforms for "which is good for XXX software" and "is XX company reliable?"——
　　你的内容是否能排在前面？
　　Can your content be ranked first?
　　你的品牌是否有解释空间？
　　Does your brand have room for explanation?
　　这，才是网络推广真正要解决的问题。
　　This is the real problem that online promotion needs to solve.
　　SEO---》搜到到你
　　SEO ->Found you
　　内容---》关键词规划页面优化
　　Content --->Keyword Planning Page Optimization
　　看见---》解决用户痛点，建立专业形象
　　See --->Resolve user pain points and establish a professional image
　　品牌营销---》多渠道推广，品牌矩阵
　　Brand Marketing ->Multi channel Promotion, Brand Matrix
　　转化---》转化页设计技术支持
　　Conversion --->Conversion page design technical support
　　如何开始？实操三步走? 第一步：选对关键词，覆盖用户“要买但不懂怎么选”的时刻用5118/百度指数等工具拓展“长尾关键词”结合客户常问问题整理内容线索
　　How to start? Three practical steps? Step 1: Select the right keywords and cover the moments when users "want to buy but don't know how to choose". Use tools such as 5118/Baidu Index to expand the "long tail keywords" and combine them with customer frequently asked questions to organize content clues
　　例：不是“CAD软件”，而是“国产CAD软件哪个好用”“CAD下载推荐2025”?
　　Example: It's not "CAD software", but "Which domestic CAD software is good to use" and "CAD download recommendation 2025"?
　　第二步：用结构化内容做页面占位把一篇文章拆成【痛点—误区—建议—推荐】结构每部分都自然融入关键词，避免关键词堆砌?
　　Step 2: Use structured content to occupy page space and break down an article into a structure of "pain points - misconceptions - suggestions - recommendations". Each part should naturally incorporate keywords to avoid keyword stuffing?
　　第三步：站外发布+持续投放发布平台选知乎、百家号、简书、头条号等权重较高平台用素人号发布，减少广告痕迹，更容易被平台收录??
　　Step 3: Off site publishing+continuous advertising. Choose platforms with higher weights such as Zhihu, Baijiahao, Jianshu, and Toutiao to publish on amateur accounts, reducing advertising traces and making it easier for the platform to include them??
　　案例参考：某制造业企业的优化路径这家公司初期只有一个产品页，但通过：每月撰写3篇与关键词强相关的使用攻略文章；在知乎/头条等平台进行分发并持续优化标题；将“XX软件下载” “XX使用教程”等高潜词做站外占位6个月后，品牌词月均搜索量从不足200跃升至800+，有效线索获取量提升3倍。??
　　Case reference: Optimization path of a manufacturing enterprise. Initially, this company only had one product page, but through: writing 3 user guide articles strongly related to keywords every month; Distribute and continuously optimize titles on platforms such as Zhihu/Toutiao; After using high potential keywords such as "XX software download" and "XX usage tutorial" as off-site content for 6 months, the monthly average search volume of brand keywords jumped from less than 200 to over 800, and the effective lead acquisition increased threefold.??
　　最终劝导
　　Final persuasion
　　真正有效的网络推广，不是广告做得多，而是你有没有出现在客户真正需要你的那个搜索结果里。
　　The truly effective online promotion is not about advertising too much, but about whether you appear in the search results where customers truly need you.
　　如果你还把“网络营销”当成朋友圈刷广告，不如现在就试试这套内容+SEO的组合打法。
　　If you still treat "online marketing" as brushing ads on your Moments, why not try this combination of content and SEO now.
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