作者:创始人 更新时间:2025-08-19 22:00:11
在抖音视频获得推荐的策略如下:
The recommended strategies for Tiktok video are as follows:
1)利用好流量池
Make good use of the traffic pool
抖音给每一个作品都提供了一个流量池,无论你是不是大号、作品质量如何。你之后的传播效果,就取决于你的作品在这个流量池里的表现。抖音评价你在流量池中的表现,会参照4个标准:点赞量、评论量、转发量、完播率。
Tiktok provides a flow pool for every work, no matter whether you are a large player or not, and the quality of your work. Your subsequent dissemination effect depends on the performance of your work in this traffic pool. Tiktok will evaluate your performance in the traffic pool according to four criteria: likes, comments, forwarding and completion rate.
知道了这4个标准,就要在一开始视频发出来的时候,想办法发动所有你能发动的力量去点赞、评论、转发、把它播放完。比如转发给朋友圈帮忙播放点赞,或者定位在人数密集的商圈发布,因为抖音现在已经上线了附近的人一功能,所以都有可能增大你的视频曝光量。
Knowing these four criteria, you need to find a way to mobilize all the power you can to like, comment, share, and finish playing the video when it is first released. For example, it can be forwarded to a friend circle to help play likes, or it can be released in a crowded business district. Because Tiktok has been launched in the nearby Renyi function, it may increase your video exposure.
2)调整发布时间
Adjust the release time
有统计显示,在饭前以及睡前这两个时间段中抖音APP的打开率较高,基本有62%的用户会在这段时间内刷抖音。而有10.9%的用户会在上厕所、公司路上等一些碎片化时间中刷。
Statistics show that the opening rate of Tiktok APP is high before meals and before sleep, and 62% of users will use Tiktok during this period. And 10.9% of users will brush during fragmented times such as going to the bathroom or commuting to work.
所以,对于抖音中的创作者来讲,最好的视频发布时间是在工作日中午12:00,下午18:00以及晚上21点-22点,或者周五的晚上以及周末。另外抖音的内容,最好是每天更新一条,这样才能加强用户粘性。b.积极参与挑战
Therefore, for the creators of Tiktok, the best video release time is 12:00, 18:00 and 21-22 p.m. on weekdays, or on Friday nights and weekends. In addition, it is better to update the content of Tiktok every day to enhance user stickiness. b. Actively participate in challenges
上热门的方式有很多种,但最简单、最不费劲的方式,可能就是抖音热门挑战了。在抖音中,每天都会有不同的挑战,你可以根据综合的对比来判断某个话题爆火的潜力,然后选出你认为最可能火的话题进行模仿,这样,只要内容优秀就很可能上推荐。
There are many ways to be popular, but the simplest and least laborious way may be the popular challenge of Tiktok. In Tiktok, there are different challenges every day. You can judge the potential of a topic to become popular according to comprehensive comparison, and then select the topic that you think is most likely to become popular for imitation. In this way, as long as the content is excellent, it is likely to be recommended.
3)叠加推荐
Overlay recommendation
自己能发动的力量毕竟有限,因此,当作品被推广到更大的范围以后,就不是能人工干预的了。既然抖音是一款音乐类型的短视频社交软件,那么它的评论区尤其重要,既然如此,在写视频的标题文案时,就要考虑设置一些互动问题,引导用户留言评论。
The power that can be mobilized by oneself is limited, therefore, when the work is promoted to a larger scope, it cannot be artificially intervened. Since Tiktok is a short video social software of music type, its comment area is particularly important. In this case, when writing the video title copy, we should consider setting some interactive questions to guide users to leave comments.
有些视频拍出来之后没火,过几天、过一个星期,甚至过了个把月之后,这个视频却突然火了。所以这个推荐算法其实会“挖坟”,带火一些优质的老视频。
Some videos may not become popular after being filmed, but after a few days, a week, or even a month, they suddenly become popular. So this recommendation algorithm actually "digs graves" and ignites some high-quality old videos.
所以比较看好的一些视频,即使它一开始没火,你也要持续去给它去做一些点赞评论,通过朋友圈去转发一下。有可能这个星期没有被推荐,但下个星期有可能就会被推荐。
So for some videos that you are optimistic about, even if they are not popular at first, you should continue to give them likes and comments, and share them on your Moments. It's possible that I wasn't recommended this week, but I might be recommended next week.
4)注意事项
Precautions
一定不能植入硬广,二维码,低俗广告等;一定不能让视频出现有水印、画质模糊等问题;一定不要刷阅读量、刷喜欢;这些不仅仅会让你的视频获得不了推荐,还有可能让你的视频被禁言、被限流甚至是被封号。
We must not implant hard advertising, QR codes, vulgar advertisements, etc; The video must not have issues such as watermarks or blurry image quality; Never brush your reading volume or likes; These not only prevent your video from receiving recommendations, but may also result in your video being banned, restricted, or even banned.
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