短视频内容创作，首先要瞄准账号定位，找到属于自己的受众群体。确定好受众群体之后，根据定位来进行短视频内容创作，就目前工业制造领域现状，做好以下四点，可以赢80%的同行。
　　To create short video content, the first step is to target the account positioning and find your own audience. After determining the target audience, create short video content based on positioning. Given the current situation in the industrial manufacturing industry, by focusing on the following four points, you can win 80% of your peers.
　　1、泛娱乐化/趣味性对于制造业企业而言，以“泛娱乐化/趣味性”为风格的短视频是最容易吸引用户眼球的。制造业企业拥有大量的先进设备、产线，同时视频镜头突出设备的精密构造和强大功能，可以很好的让大部分用户见识到先进科技技术。但纯开眼界风格不容易让用户驻足，所以在视频中我们需要适当加入幽默元素，如搞笑的动画、幽默的旁白等，增加视频的趣味性。
　　1. For manufacturing enterprises, short videos with a "pan entertainment/fun" style are the easiest to attract users' attention. Manufacturing enterprises have a large number of advanced equipment and production lines, while video lenses highlight the precise structure and powerful functions of the equipment, which can effectively showcase advanced technology to most users. But a purely eye opening style is not easy for users to stop, so we need to add humorous elements appropriately in the video, such as funny animations, humorous voiceovers, etc., to increase the fun of the video.
　　例如：西门子专家天团账号，通过视频解答一些技术功能分享技术，同时插入一些小的动画和趣味音效，打破枯燥的内容呈现形式。
　　For example, the Siemens Expert Team account shares technical functions through videos, while inserting some small animations and interesting sound effects to break the dry content presentation format.
　　2、产品优势和特点呈现选择企业的主打产品或具有特色的产品进行展示，可以从产品的外观、功能、特点等方面入手，用简洁明了的语言进行介绍。比如，对于一款新型的机械零件，可以展示其精美的设计和精湛的工艺，同时讲解其在提高设备性能方面的作用。使用实物演示、动画演示或对比测试等方式，让观众更直观地了解产品的优势。
　　2. Product advantages and features can be presented by selecting the company's flagship products or products with distinctive features, starting from the appearance, functions, and characteristics of the products, and introducing them in concise and clear language. For example, for a new type of mechanical component, its exquisite design and exquisite craftsmanship can be showcased, while explaining its role in improving equipment performance. Use physical demonstrations, animated demonstrations, or comparative tests to provide the audience with a more intuitive understanding of the product's advantages.
　　例如：三一重工，通过简练的语言表述工程机械的工作原理，同时搭配趣味性音乐和影视作品做混剪，鲜明的风格特点和持续的作品更新，目前抖音账号粉丝数50万+。
　　For example, Sany Heavy Industry expresses the working principle of construction machinery through concise language, and at the same time, it works together with interesting music and film and television works, with distinctive style characteristics and continuous updating of works. At present, Tiktok has more than 500000 fans on its account.
　　3、真实应用场景案例展示通过短视频内容生动、直观地展示产品在实际应用场景中的使用方式、效果和功能，让客户更易理解产品的价值。同时，应用场景视频能够让客户身临其境地感受到产品在实际生活或工作中的作用，引发客户的情感共鸣，从而增强客户对产品的兴趣和购买意愿，相比单纯的文字或图片介绍更具说服力和真实性。
　　3. Real application scenario case studies vividly and intuitively demonstrate the usage, effects, and functions of the product in practical application scenarios through short video content, making it easier for customers to understand the value of the product. At the same time, application scenario videos can allow customers to immerse themselves in the role of products in real life or work, triggering emotional resonance among customers and enhancing their interest and willingness to purchase the product. Compared to simple text or image introductions, they are more persuasive and authentic.
　　例如：大族激光，在其短视频账号中，会展示激光设备在不同制造业领域的应用场景，如在汽车制造中对零部件的切割、焊接，在电子设备制造中对电路板的加工等，突出了其激光技术的高精度、高效率等优势，吸引了相关制造业企业的关注。
　　For example, in its short video account, DaZu Laser showcases the application scenarios of laser equipment in different manufacturing industries, such as cutting and welding parts in automotive manufacturing, and processing circuit boards in electronic equipment manufacturing. It highlights the advantages of its laser technology, such as high precision and efficiency, and attracts the attention of related manufacturing enterprises.
　　4、企业老板/CEO 个人IP打造企业老板/CEO作为企业的核心人物，其个人形象和魅力可以为企业带来独特的吸引力。当你拥有鲜明的个人 IP 时，通过各种渠道的传播，能够快速吸引更多人的关注，从而间接地提升企业的知名度。
　　4. As the core figure of a company, the personal image and charm of a business owner/CEO can bring unique appeal to the enterprise. When you have a distinct personal IP, spreading it through various channels can quickly attract more attention and indirectly enhance the company's visibility.

　　例如：小米雷军，他以其独特的创新理念和对产品的极致追求，成为瞩目的商业领袖，他的个人魅力极大地提升了小米公司的品牌知名度和美誉度。
　　For example, Xiaomi's Lei Jun has become a prominent business leader with his unique innovative ideas and ultimate pursuit of products. His personal charm greatly enhances Xiaomi's brand awareness and reputation.
　　工业制造企业想在短视频内容创作中实现专业性与趣味性的结合，需要在内容策划、表现形式和互动传播等方面下功夫。通过创新的方式展示企业的专业实力和产品优势，同时增加趣味性元素，吸引观众的关注和喜爱，从而提升企业的品牌形象和市场竞争力。
　　Industrial manufacturing enterprises need to focus on content planning, presentation, and interactive communication in order to achieve a combination of professionalism and interest in short video content creation. By showcasing the professional strength and product advantages of the enterprise in innovative ways, while adding interesting elements to attract the attention and love of the audience, the brand image and market competitiveness of the enterprise can be enhanced.
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