作者：admin 更新时间：2023-09-16 10:44:14
As of June 2021, the number of internet users in China was 1.011 billion, an increase of 21.75 million compared to December 2020, and the internet penetration rate reached 71.6%. Among them, the number of mobile internet users in China is 1.007 billion, and 99.6% of netizens use mobile phones to access the internet.
Zhang Xiao, Deputy Director of China Internet Network Information Center, introduced that currently, the wave of digital transformation has begun, and various fields in the economy and society are accelerating the pace of digital transformation.
Statistics have found that internet users aged 10 to 19 have the highest usage rate of online education, reaching 48.5%; The usage rate of online music, online videos, online live streaming and other applications among netizens aged 20 to 29 is the highest among all age groups, reaching 84.1%, 97.0%, and 73.5%, respectively; The usage rate of online news applications among netizens aged 30 to 39 is the highest, reaching 83.4%.
More than 70% of the population in our country is online; the number of users for over 10 types of internet applications is over 500 million, with an average of 26.9 hours of online time per week. Internet applications have shaped a new way of life and social form.
New ways of national entertainment: 888 million people browse short videos, 638 million people watch live streaming
Short videos and live streaming are becoming new forms of entertainment for the whole nation, "the report states. As of June 2021, the number of short video users in China was 888 million, accounting for 87.8% of the total number of netizens. The number of online live streaming users reached 638 million, accounting for 63.1% of the total number of netizens. Among them, the scale of e-commerce live streaming users was 384 million, a year-on-year increase of 75.24 million.
The online live streaming industry has evolved from a single form of entertainment to a close integration with everyone's' food, housing, transportation, travel, shopping, entertainment '. Qu Tao, Secretary General of the Online Performance (Live) Branch of the China Performance Industry Association, believes that it is not only a tool but also a new way of life.
More than 100 million people become anchors and over 600 million people watch live streaming - When it comes to this nationwide live streaming craze, Qu Tao believes that online live streaming provides a stage for every ordinary person to showcase themselves. Whether it's their performance dreams, life records, or product sales, online live streaming can allow more people to enjoy the convenience, fairness, and recognition brought by technology. Especially after the outbreak of the epidemic, the rise of live streaming e-commerce has created new sales and consumption scenarios.