网站优化是对网站的各个部分进行整合，对网站中不利于优化的部分进行优化，使网站更符合搜索用户的体验，更适合搜索引擎的算法规则，避免因违反算法而被搜索引擎击中。以下是网站优化的一些基本技术。
　　Website optimization is the integration of various parts of a website, optimizing the parts that are not conducive to optimization, making the website more in line with the experience of search users, more suitable for the algorithm rules of search engines, and avoiding being hit by search engines due to algorithm violations. Here are some basic techniques for website optimization.
　　网站优化的4个基本技巧
　　4 Basic Techniques for Website Optimization
　　1、关键词选择
　　1. Keyword selection
　　首先，在选择关键词之前，我们必须首先对行业进行分析，并在选择关键词时注意几个关键点：
　　Firstly, before selecting keywords, we must analyze the industry and pay attention to several key points when choosing keywords:

　　（1） 关键词竞争是否激烈。
　　(1) Is the competition for keywords fierce.
　　（2） 关键词索引很高吗。
　　(2) Is the keyword index high.
　　（3） 这个行业有地域需求吗。
　　(3) Does this industry have regional demand.
　　（4） 这个网站是一个公司网站还是一个平台。
　　(4) Is this website a company website or a platform.
　　一般来说，对于一个刚起步的新网站，我们选择的行业关键词不要太有竞争力（前几页独立网站不要太多），指数也不要太高（最好不要超过200）。索引越高，相关页面越多，内容资源也就越丰富。要想从这些页面中脱颖而出，优化相对困难且耗时，因此我们在早期阶段不选择这种类型的词汇。
　　Generally speaking, for a new website that is just starting out, the industry keywords we choose should not be too competitive (there should not be too many independent websites on the first few pages), and the index should not be too high (preferably not exceeding 200). The higher the index, the more related pages, and the richer the content resources. To stand out from these pages, optimization is relatively difficult and time-consuming, so we do not choose this type of vocabulary in the early stages.
　　“我们还需要考虑行业中是否存在区域需求。如果存在强烈的区域需求，我们的用词应该基于区域术语，比如搬家公司。你不能去其他公司帮你搬家，对吧？搬家基本上是本地需求，所以在选择关键词时，你应该添加区域。“。如“重庆搬家公司”和“成都搬家公司”。
　　We also need to consider whether there is regional demand in the industry. If there is a strong regional demand, our wording should be based on regional terminology, such as moving companies. You cannot go to other companies to help you move, right? Moving is basically a local demand, so when choosing keywords, you should add regions. "Examples include" Chongqing moving company "and" Chengdu moving company.
　　同时，如果网站是一个基于平台的网站，我们在选词时应该以长尾词为重点，使用大量的长尾词来获取流量，而不是仅仅依靠主页上的几个词。这样的交通量是远远不够的。
　　Meanwhile, if the website is platform based, we should focus on long tail keywords when selecting keywords, using a large number of long tail keywords to generate traffic, rather than relying solely on a few keywords on the homepage. This kind of traffic volume is far from enough.
　　2、网站结构处理
　　2. Website structure processing
　　在网站基础优化中，网站的结构是基础的基础，但也是优化的核心重点之一。
　　In website basic optimization, the structure of the website is the fundamental basis, but it is also one of the core focuses of optimization.
　　我们优化的大多数网站都是企业网站，我们知道典型的企业网站通常由以下页面组成：网站主页、公司简介、公司概况、新闻、联系我们、服务项目和其他页面。这些是企业网站所必需的页面，所以我们最好把这些页面拿出来，url结构应该尽可能简单。
　　Most of the websites we optimize are corporate websites, and we know that a typical corporate website typically consists of the following pages: website homepage, company profile, company overview, news, contact us, service offerings, and other pages. These are the necessary pages for enterprise websites, so it's best to take them out and keep the URL structure as simple as possible.
　　通常，我们使用三层URL结构，如www.xxx.com/123/123.html。如果URL级别太深，则意味着文件的目录也很深。文件目录越深，蜘蛛爬行的时间就越长，爬行的难度就越大。因此，级别越短越好。三层结构具有目录表分类，便于蜘蛛识别内容，因此三层URL风格的网站更有利于优化。
　　Usually, we use a three-tier URL structure, such as www.xxx.com/123/123. html. If the URL level is too deep, it means that the directory of the file is also very deep. The deeper the file directory, the longer the spider crawls, and the greater the difficulty of crawling. Therefore, the shorter the level, the better. The three-tier structure has directory table classification, which facilitates spider recognition of content, making websites with three-tier URL styles more conducive to optimization.
　　当我们处理网站结构时，除了建立和改进页面外，我们还应该注意上面提到的URL的处理。
　　When dealing with website structure, in addition to building and improving pages, we should also pay attention to the handling of URLs mentioned above.
　　3、网站内链优化
　　3. Website internal link optimization
　　“我们一直在谈论内链优化，但很多人没有注意到。内链在引导网站权重方面发挥着重要作用。内链可以平衡网站的权重，拓宽网站的动力，对提高整个网站的权重非常有帮助”。
　　We have been talking about internal link optimization, but many people have not noticed. Internal links play an important role in guiding website weight. Internal links can balance website weight, broaden website motivation, and be very helpful in improving the overall website weight.
　　在制作内链时，我们需要注意以下几点：
　　When making an internal chain, we need to pay attention to the following points:
　　（1） “由于内部链接是内部的，它们一定无法连接到其他网站。偶尔也有可能连接一两次。但是，如果你经常链接到其他网站，权重会减少更多，这种类型的链接就不再被称为内部链接了”。
　　(1) Since internal links are internal, they must not be able to connect to other websites. Occasionally, it is also possible to connect once or twice. However, if you frequently link to other websites, the weight will decrease even more, and this type of link is no longer called an internal link.
　　（2） 我们可以通过使用一些未包含的页面，使用内部链来驱动未包含的网页，这可以提高网站上包含的页面数量。
　　(2) We can increase the number of pages included on the website by using internal links to drive the pages that are not included.
　　（3） “我们的内链设置应该与用户体验一致，设置之前页面之间的相关性应该很高。如果链接页面和锚文本的含义相关性很差，那么内链实际上是相当垃圾的，所以我们只能在相关性高的情况下设置”。
　　(3) Our internal linking settings should be consistent with user experience, and the correlation between pages before setting should be high. If the meaning correlation between linked pages and anchor text is poor, then internal linking is actually quite junk, so we can only set it when the correlation is high.
　　（4） 每个页面上的文章数量是有限的，我们设置的内部链接数量自然应该受到控制。我们不应该设定太多。如果整个页面都充斥着内部链接，这会使整篇文章看起来非常不协调，同时也非常不符合用户的体验。如果任何一个词都是链接，这是非常不可取的，也可能违反算法，导致过度优化并受到惩罚。因此，我们应该有一定的限度。一般来说，每150个内链中有一个是合适的。
　　(4) The number of articles on each page is limited, so the number of internal links we set should naturally be controlled. We shouldn't set too many. If the entire page is filled with internal links, it will make the entire article look very uncoordinated and not in line with the user experience. If any word is a link, it is highly undesirable and may violate the algorithm, leading to over optimization and punishment. Therefore, we should have certain limits. Generally speaking, one out of every 150 internal chains is suitable.
　　（5） 许多人可能会再次产生误解，认为在内容页面上添加主页反向链接并没有真正的用处，而且有过度优化的嫌疑。“因为我们每个页面都有一个网站导航，导航上已经有主页链接了，所以没有必要在内容页面上添加主页链接”。
　　(5) Many people may misunderstand again, thinking that adding homepage backlinks on content pages is not really useful and has the suspicion of over optimization. Because we have a website navigation on each page, and there is already a homepage link on the navigation, there is no need to add a homepage link on the content page.
　　4、网站代码的基本调整
　　4. Basic adjustments to website code
　　调整网站代码的主要目的是简化网页代码，使蜘蛛能够快速抓取网页，识别我们在网页代码中设置的一些东西，并编译和引导蜘蛛识别相关信息。
　　The main purpose of adjusting website code is to simplify web page code, enabling spiders to quickly crawl web pages, recognize some of the things we set in the web page code, and compile and guide spiders to recognize relevant information.
　　（1） 在代码调整中要做的主要事情是删除不必要的空行和空格，并删除无用的注释代码。如果你发现一些带有#符号的链接，并且该链接很有用，你应该删除#符号，因为它会干扰蜘蛛爬行。
　　(1) The main thing to do in code tuning is to remove unnecessary blank lines and spaces, and remove useless comment code. If you find some links with the # symbol that are very useful, you should remove the # symbol because it can interfere with spider crawling.
　　（2） 同时，对于图像的img标签，我们应该添加alt=“This is a picture”，这是图像的属性，这是对图像的文本描述，使蜘蛛能够快速理解图像信息。
　　(2) At the same time, for the img label of the image, we should add alt="This is a picture", which is an attribute of the image and a textual description of the image, so that spiders can quickly understand the image information.
　　（3） 在网站代码中设置nofollow设置，这是为了屏蔽一些无意义页面的左侧权重。当spider抓取这些页面并发现存在nofollow设置时，权重不会转移。
　　(3) Set the nofollow setting in website code to block the weight on the left side of some meaningless pages. When spiders crawl these pages and discover the existence of nofollow settings, the weight will not be transferred.
　　除了上述内容，我们还需要注意设置robots文件，调整蜘蛛可以爬行的页面，以及节省蜘蛛资源。第二个是网站地图的设置，以及404、死链接和其他事情的处理。然而，这些事情都是琐碎的事情。在完成上述四个要点后，它们将在未来的网站优化中发挥作用。
　　In addition to the above content, we also need to pay attention to setting up robots files, adjusting the pages that spiders can crawl, and saving spider resources. The second is the setting of the website map, as well as the handling of 404, dead links, and other issues. However, these things are all trivial matters. After completing the above four points, they will play a role in future website optimization.
　　以上是对“网站优化的基本技巧”的解释，希望对大家有所帮助。请注意干货更新。
　　The above is an explanation of the basic skills of website optimization, hoping to be helpful to everyone. Please pay attention to the updates of the dry goods.
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