产品的运营工作都是围绕着目标人群的需求开展的，所以，产品定位越是明确和具体，越容易匹配目标人群的社会特征，消费特征，越容易直击他们的需求，也容易找到前期的最核心的种子用户。
The operation of products is carried out around the needs of the target audience, so the clearer and more specific the product positioning, the easier it is to match the social and consumption characteristics of the target audience, the easier it is to directly target their needs, and it is also easy to find the most core seed users in the early stage.
产品定位，很多时候我们都喜欢举成功的例子，我举一个在财报上目前相对不成功的例子——锤子手机，老罗和他的锤子手机在初期瞄准的人群是他的粉丝，那些对老罗的演讲视频和书籍有过了解，认可他刚正不阿，不为五斗米折腰的价值观的人，老罗强调“工匠精神”对的起锤子手机3000+的价格，树立“高标准且不贵”的品牌价值。在那个时候真正购买的人也都是认可老罗情怀的人群。

Product positioning, many times we like to give successful examples. Let me give you an example that is currently relatively unsuccessful in financial reports - Hammer Phone. In the early stages, Lao Luo and his Hammer Phone targeted his fans. Those who had an understanding of Lao Luo's speech videos and books recognized his values of being upright and not bowing down to five bushels of rice. Lao Luo emphasized the "craftsman spirit" and set a brand value of "high standard and not expensive" for Hammer Phone at a price of over 3000 yuan. At that time, the real buyers were also those who recognized Lao Luo's feelings.
了解用户，老罗是资深“果粉“，他深知自己的锤子手机屏幕和苹果有同样的问题，受碰撞容易碎，通过调查发现，每年用户花在屏幕修复上的金额不少，换一个屏幕的金额几乎要占手机整个价格的三分之一了。老罗开先河推出”碎屏险“，来提供用户超预期的服务。
Understanding users, Lao Luo is a senior "Apple fan" who is well aware that his Hammer phone screen has the same problem as Apple's, easily shattered by collisions. Through investigation, it was found that users spend a considerable amount of money on screen repairs every year, and the cost of replacing a screen accounts for almost one-third of the entire price of the phone. Lao Luo pioneered the "Broken Screen Insurance" to provide users with services that exceed expectations.
运营过程中，我们需要大量的数据反馈和分析来保证我的产品是直击用户需求的，数据能客观的呈现出用户的真实使用情况，根据分析我们进行调整和优化。
In the process of operation, we need a large amount of data feedback and analysis to ensure that my product meets the needs of users, and the data can objectively present the real usage situation of users. Based on the analysis, we make adjustments and optimizations.