百度爱采购智能体数字时代的船票
　　Baidu AiGou's intelligent agent for shipping tickets in the digital age
　　爱采购行业智能体是百度爱采购基于文心大模型推出的B2B垂直领域AI解决方案，于2025年6月第四届数智大会正式发布。它通过整合视频生成、多语言适配、智能撮合和流量赋能四大能力，重构企业从内容生产到商机转化的全链路。以下从定义、价值、适用企业及价值最大化策略四方面综合分析：
　　AiGou Industry Intelligent Agent is a B2B vertical AI solution launched by Baidu AiGou based on the Wenxin big model. It was officially released at the 4th Digital Intelligence Conference in June 2025. It reconstructs the entire chain from content production to business opportunity conversion for enterprises by integrating four major capabilities: video generation, multilingual adaptation, intelligent matching, and traffic empowerment. The following is a comprehensive analysis from four aspects: definition, value, applicable enterprises, and value maximization strategies:
　　一、爱采购行业智能体是什么？
　　1、 What is an intelligent agent in the procurement industry?
　　1. 技术基础与核心功能基于百度文心大模型构建，具备多模态内容生成能力：输入10秒日常视频素材（如生产线、仓库）和商品信息，可自动生成超100条高质量视频，覆盖产品介绍、知识分享、店铺宣传等场景。20+语种实时翻译：支持阿拉伯语、西班牙语等小语种视频配音与字幕同步，适配全球采购需求。智能撮合系统：通过分析用户搜索意图（如“数控车床加工精度”），结合企业产能、历史订单数据，主动匹配供需双方，缩短决策链条。
　　1. The technical foundation and core functions are built on the Baidu Wenxin big model, with multimodal content generation capabilities: inputting 10 second daily video materials (such as production lines, warehouses) and product information, it can automatically generate over 100 high-quality videos, covering product introductions, knowledge sharing, store promotion and other scenarios. Real time translation in 20+languages: supports video dubbing and subtitle synchronization in small languages such as Arabic and Spanish, adapting to global procurement needs. Intelligent matching system: By analyzing user search intentions (such as "CNC lathe machining accuracy"), combined with enterprise production capacity and historical order data, actively matching supply and demand sides, and shortening the decision-making chain.
　　2. 系统定位 不同于单点工具，它定位为“AI业务中枢”，集成内容生产、客户接待（AI客服）、商机转化全流程，形成“知识构建→展现权益→商业转化”的增长飞轮。
　　2. The positioning of the system is different from that of a single point tool. It is positioned as the "AI business center", integrating the entire process of content production, customer reception (AI customer service), and business opportunity conversion, forming a growth flywheel of "knowledge construction → showcasing rights → commercial conversion".
　　二、核心价值与已验证效果
　　2、 Core values and validated effects
　　1. 破解内容生产困境 传统B2B企业普遍面临内容同质化、多语言适配难问题。智能体通过AI脚本量产+多风格视频模板，解决中小企业缺乏专业团队的问题，内容生成效率提升10倍以上。 案例：山东某某矿山设备公司借智能体生成行业知识视频，百度搜索与信息流分发后访客量增长148%。2. 提升商机转化效率 AI客服基于行业知识图谱主动追问需求（如询问设备参数、定制需求），线索转化率显著提升。
　　1. Cracking the content production dilemma: Traditional B2B enterprises generally face problems of content homogenization and difficulty in adapting to multiple languages. Intelligent agents use AI script mass production and multi style video templates to solve the problem of small and medium-sized enterprises lacking professional teams, and increase content generation efficiency by more than 10 times. Case: A mining equipment company in Shandong Province used intelligent agents to generate industry knowledge videos, and after Baidu search and information flow distribution, the visitor volume increased by 148%. 2. Improve the efficiency of business opportunity conversion. AI customer service actively asks for requirements based on industry knowledge graph (such as inquiring about equipment parameters and customized requirements), resulting in a significant increase in lead conversion rate.
　　案例：诸某某机械上线后全店曝光增36.4%，线索量提升55.6%；苏州某某自动化通过智能接待转化效率提升3倍，新品未上市即获5笔订单。3. 降低全球化门槛 多语言视频一键生成，助力中小企业低成本开拓新兴市场（如中东、拉美）。
　　Case: After the launch of Zhumou Machinery, the exposure of the entire store increased by 36.4%, and the number of leads increased by 55.6%; Suzhou Automation has increased its conversion efficiency by three times through intelligent reception, and has received five orders for its new products before they are launched. 3. Reduce the threshold for globalization and generate multilingual videos with just one click, helping small and medium-sized enterprises to explore emerging markets at low cost (such as the Middle East and Latin America).
　　三、适合哪类企业？
　　3、 What type of enterprise is suitable?
　　典型行业：工业机械、矿山设备、检测仪器、建材五金等非标品领域。
　　Typical industries: non-standard fields such as industrial machinery, mining equipment, testing instruments, building materials and hardware.
　　四、如何发挥最大价值？
　　4、 How to maximize value?
　　1. 深度参与平台资源计划 加入“超越计划”：获取亿级传播资源、千万级内容制作扶持，抢占爱采购首页流量位（如山东某汽配企业通过轮播Banner曝光量增长200%+）。 联动“财富游学团”等IP：与行业精英共建内容，提升品牌权威性。2. 系统性应用AI工具链 按《B2B行业7天用好AI蓝皮书》分阶段落地：
　　1. Deeply participate in the platform resource plan and join the "Beyond Plan": obtain billion level dissemination resources, millions level content production support, and seize the traffic position of the Love Procurement homepage (such as a car parts enterprise in Shandong that increased its exposure by over 200% through rotating banners). Linking IPs such as "Wealth Study Tour": Collaborating with industry elites to build content and enhance brand authority. 2. The systematic application of AI toolchain will be implemented in stages according to the "B2B Industry 7-Day Good AI Blue Book":

　　Day1-2 智能建店：自动生成商品详情页、参数卡片； Day3-4 部署行业智能体：配置多语言视频生成与AI客服； Day5-7 接入商机通系统：优化线索转化路径。 3. 构建“人机协同”运营体系 短期：用智能体替代基础内容生产与客服接待，释放人力聚焦高价值谈判； 长期：通过AI分析搜索数据反哺研发（如费马科仪依据用户搜索调整产品设计）。4. 拓展全球化场景 针对新兴市场生成本地化内容（如阿拉伯语产品视频），结合爱采购跨境流量池，低成本试水出海。
　　Day1-2 intelligent store building: automatically generate product detail pages and parameter cards; Deploy industry intelligent agents on Day 3-4: configure multilingual video generation and AI customer service; On Day 5-7, connect to the Business Opportunity Communication system to optimize the conversion path of leads. three Short term construction of a "human-machine collaboration" operation system: replacing basic content production and customer service reception with intelligent agents, releasing manpower to focus on high-value negotiations; Long term: Through AI analysis and search data feedback for research and development (such as adjusting product design based on user search for Fermat instruments). 4. Expand globalization scenarios and generate localized content for emerging markets (such as Arabic product videos), combined with Love Procurement's cross-border traffic pool, to test the waters and go global at low cost.
　　五、总结
　　5、 Summary
　　爱采购行业智能体通过“内容工业化+服务智能化+流量精准化”三重革新，成为中小企业数智化转型的杠杆解。其最大价值在于将AI从“工具”升级为“业务中枢”，尤其适合资源有限但亟需突破内容、转化、全球化瓶颈的B2B企业。发挥价值的关键点在于： 结合平台资源（如超越计划）放大曝光； 遵循蓝皮书实现工具链闭环应用； 以数据反哺产品迭代，构建可持续增长模型。 对传统企业而言，智能体相当于“数字时代的船票”，避免自建技术团队的高成本，快速接入AI驱动的商业新生态。
　　The intelligent agent in the procurement industry has become a lever solution for the digital transformation of small and medium-sized enterprises through the triple innovation of "content industrialization+service intelligence+traffic precision". Its greatest value lies in upgrading AI from a "tool" to a "business hub", especially suitable for B2B enterprises with limited resources but urgent need to break through content, conversion, and globalization bottlenecks. The key to realizing value lies in: combining platform resources (such as exceeding plans) to amplify exposure; Follow the Blue Book to achieve closed-loop application of toolchain; Feed product iteration with data and build a sustainable growth model. For traditional enterprises, intelligent agents are like "tickets to the digital age", avoiding the high cost of building their own technology teams and quickly integrating into AI driven new business ecosystems.
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