但凡你作为新媒体运营去求职，招聘JD上肯定有一条要求：有网感。
　　If you are looking for a job as a new media operator, there must be a requirement for JD recruitment: a strong sense of the internet.

　　行业里的运营大佬们，往往看到这个玄学词汇，对视一眼，看破不说破，朋友接着做。
　　The operation experts in the industry often see this mystical term, glance at each other, see through it without saying anything, and then their friends continue to do it.
　　可作为摸爬滚打在运营一线的打工人，真碰上甲方爸爸拿着作品看了三遍，摸着下巴说“没网感”时，你能撂挑子不干吗？
　　As a hardworking worker in the front line of operations, when the father of Party A reads the work three times and says "no internet sense" while touching his chin, can you just give up and not do anything?
　　但是你让甲方说说具体哪儿不行，他也支支吾吾说不上来。所以有时候，我真的很烦，外行瞎指挥！
　　But if you ask Party A to explain specifically where it's not possible, he won't be able to come up with a solution. So sometimes, I'm really annoyed by being a layman blindly directing things!
　　运营人每天刷短视频、刷小红书，眼睛都快刷成老花眼了，可这“网感”咋就培养不起来呢？
　　Operators browse short videos and Xiaohongshu every day, and their eyes are almost like presbyopia. But why can't they cultivate this "internet sense"?
　　先别急，秃头老王先唠唠，好内容到底是咋回事。
　　Don't worry, Bald Old Wang, let's talk first about what's going on with the good content.
　　前三秒抓住观众，这谁不知道啊！钩子一个接一个抛，标题得简洁明了，热点得蹭，梗得玩，还得有利他性，这都是咱写文案时的“葵花宝典”。
　　Who wouldn't know if they caught the audience in the first three seconds! Hook after hook, the title should be concise and clear, the hot topics should be brushed off, the memes should be played with, and it should also be beneficial to others. These are all the "Sunflower Encyclopedia" when we write copywriting.
　　大道理都懂，实战时一做一个不吱声。咱们能不能逆向思维，那没有网感的坏内容，长什么样？
　　I understand the general principle, but in actual combat, I remain silent. Can we reverse our thinking? What does the negative content without internet presence look like?
　　别觉得这就是好内容的反义词那么简单。你回想回想自己刷短视频的时候，那些爆款视频，那些熟悉的BGM，是不是一下子就能在脑子里蹦出来，可那些烂视频，你可能想破脑袋都想不起几个，因为压根没印象。
　　Don't think that this is just the opposite of good content. When you think back to browsing short videos, did those popular videos and familiar BGMs pop up in your mind all at once? But for those bad videos, you may not even remember a few because you don't remember them at all.
　　其实啊，知道不好的内容是啥样，这才是专业运营人所谓的“网感”核心。那这“网感”怎么培养呢？
　　Actually, knowing what the bad content looks like is what professional operators call the core of "internet sensation". How to cultivate this' internet sense '?
　　首先，作为内容创作者，我们先得学会，在刷短视频、刷小红书的时候带点脑子，别看到擦边视频就傻乐。
　　Firstly, as content creators, we need to learn to use our brains when watching short videos or browsing on Xiaohongshu, and not be fooled by borderline videos.
　　尤其是刷到那些自己压根儿不感兴趣、数据惨得个位数的视频时，别急着划走，站在运营同行的角度上juedge一下。
　　Especially when you come across videos that you are not interested in at all and have data that is in single digits, don't rush to swipe away, stand on the perspective of your operational peers and judge.
　　咱得划回去琢磨琢磨，刚刚为啥就划走这篇笔记呢？是他前三秒没吸引力，场景不够带感，还是标题太绕，让人摸不着头脑？
　　We need to swipe back and ponder, why did we just swipe away this note? Is it because he was not attractive in the first three seconds, the scene was not vivid enough, or the title was too convoluted and confusing?
　　把这些原因都给捋清楚，记下来，下回自己做内容的时候，就拿这当尺子量一量。
　　Clarify these reasons, write them down, and the next time you create content, use this as a ruler to measure it.
　　再就是，运营人一定要学会AB测试。、
　　Furthermore, operators must learn AB testing. 、
　　每次发完视频，等流量跑得差不多了，就盯着数据，找能改进的地儿。
　　After each video is posted, when the traffic is almost running, we focus on the data and look for areas where we can improve.
　　要是完播率差，那是不是开头不够劲爆、文案钩子不够fresh、文案结构松松垮垮、视频剪辑节奏拖泥带水？
　　If the completion rate is poor, is it because the beginning is not explosive enough, the copy hooks are not fresh enough, the copy structure is loose, and the video editing rhythm is sluggish?
　　我们就针对这些问题改改，再重新发，也不用担心查重，换个平台发发呗。
　　We will make changes to address these issues and resend without worrying about plagiarism checks. Just send it on a different platform.
　　要是数据变好了，那说明这改法管用，就把这招儿记心上。要是数据还是没起色，那也别灰心，起码能知道可能是选题、场景、出镜表现力这些比较“隐蔽”的地儿出了岔子，这不也是一大收获嘛！对新手来说，这可比啥都强。
　　If the data improves, it means this method is effective, so keep this trick in mind. If the data still hasn't improved, don't be discouraged. At least you can know that there may have been some "hidden" issues with the topic selection, scene, and on camera performance. Isn't this also a great gain! For beginners, this is stronger than anything else.
　　还有啊，咱别老想着在别人视频和笔记下边评论“只要你像我一样多互动，你也能涨粉”，那点儿用都没有！
　　Also, let's not always think about commenting under other people's videos and notes, 'As long as you interact as much as I do, you can also gain followers', it's useless!
　　真想搞出爆款，告诉你一个讨巧的办法，就去同行最热的那条视频笔记下边，找点赞最高的评论，以这评论为主题，认真做条内容出来，保准比你到处乱评论强百倍。
　　If you really want to create a popular product, I'll tell you a clever way. Go to the notes of the hottest video among peers, find the comment with the highest likes, and use this comment as the theme to create a serious content. It's definitely a hundred times stronger than your random comments everywhere.
　　同行评论区的高赞评论，不就是现成的爆款选题吗？
　　Isn't the high like comment in the peer review section just a ready-made popular topic?
　　培养网感这件事儿，说白了就是得多用心，多反思，多尝试，慢慢来，总会找到感觉的！
　　To cultivate a sense of the internet, in other words, one needs to put in more effort, reflect more, try more, take it slow, and eventually find the feeling!
　　本文由 山东短视频运营 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.com/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
　　This article is a friendly contribution from Shandong Short Video Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.