抖音站外推广，指的是在抖音平台以外的其他平台或渠道进行推广活动，以达到扩大抖音账号粉丝、提高品牌知名度的目的。常见的站外推广渠道包括：微博、微信、知乎、小红书、B站等。
Tiktok off-site promotion refers to the promotion activities conducted on other platforms or channels other than Tiktok platform to expand Tiktok account fans and improve brand awareness. Common off-site promotion channels include Weibo, WeChat, Zhihu, Xiaohongshu, Bilibili, etc.
二、抖音站外推广的方法
2、 The method of Tiktok promotion outside the station

1. 内容策略

2. Content Strategy
   （1）打造爆款内容：
   (1) Create explosive content:
   话题热点：紧跟抖音热门话题，结合自身品牌或产品特点，制作相关内容。
   Hot topic: follow the hot topic of Tiktok, and make relevant content based on the characteristics of its own brand or product.
   创意玩法：利用抖音特有的功能，如挑战、合拍、特效等，制作趣味性强的短视频。
   Creative play: use the unique functions of Tiktok, such as challenges, co production, special effects, etc., to create interesting short videos.
   优质内容：注重内容质量，从文案、画面、剪辑等方面全面提升。
   High quality content: Emphasize content quality and comprehensively improve from aspects such as copywriting, visuals, and editing.

   

   
   （2）内容差异化：
   (2) Content differentiation:
   定位明确：针对不同用户群体，制定差异化的内容策略。
   Clear positioning: Develop differentiated content strategies for different user groups.
   内容多元化：涵盖生活、娱乐、教育、科技等多个领域，满足不同用户需求。
   Diversified content: covering multiple fields such as life, entertainment, education, technology, etc., to meet the needs of different users.

3. 平台合作

4. Platform cooperation
   （1）与达人合作：
   (1) Collaborating with experts:
   寻找优质达人：筛选与自身品牌定位相符的达人进行合作。
   Search for high-quality influencers: Select influencers who match your brand positioning for collaboration.
   定制内容：根据达人特点，定制专属内容，提高粉丝转化率。
   Customized content: Customize exclusive content based on the characteristics of influencers to increase fan conversion rates.
   （2）跨界合作：
   (2) Cross border cooperation:
   寻找跨界合作伙伴：与其他行业品牌或产品进行跨界合作，实现资源共享。
   Looking for cross-border partners: Collaborate with other industry brands or products to achieve resource sharing.
   联合推广：共同策划活动，扩大推广范围。
   Joint promotion: Jointly plan activities to expand the scope of promotion.

5. 社交媒体营销

6. Social media marketing
   （1）微博营销：
   (1) Weibo marketing:
   建立官方账号：发布优质内容，与粉丝互动，提高品牌知名度。
   Establish an official account: publish high-quality content, interact with fans, and increase brand awareness.
   话题互动：积极参与热门话题，吸引粉丝关注。
   Topic interaction: Actively participate in popular topics and attract fans' attention.
   （2）微信营销：
   (2) WeChat Marketing:
   公众号运营：定期发布原创文章，提供有价值的信息，提高粉丝黏性。
   Official account operation: publish original articles regularly to provide valuable information and improve the stickiness of fans.
   社群运营：建立微信群、QQ群等社群，加强粉丝互动。
   Community operation: Establish WeChat groups, QQ groups and other communities to strengthen fan interaction.

7. 付费推广

8. Paid promotion
   （1）抖音广告：
   (1) Tiktok advertisement:
   选择合适广告形式：如开屏广告、信息流广告等。
   Choose appropriate advertising formats, such as open screen advertising, information flow advertising, etc.
   精准投放：根据目标用户画像，进行精准投放。
   Precise targeting: Based on the target user profile, conduct precise targeting.
   （2）第三方平台广告：
   (2) Third party platform advertising:
   选择优质平台：如百度、360等。
   Choose high-quality platforms such as Baidu, 360, etc.
   优化广告效果：根据广告数据，不断优化广告内容和投放策略。
   Optimize advertising effectiveness: Based on advertising data, continuously optimize advertising content and placement strategies.