1、短视频内容质量与相关性

1. Short video content quality and relevance

快手会评估你发布的视频的内容质量(含封面)、原创性以及与搜索关键词的相关性。一般高质量、原创且与搜索词紧密相关的视频更有可能获得更高的排名。

Kwai will evaluate the content quality (including cover), originality and relevance to search keywords of the videos you publish. Generally, videos that are of high quality, original, and closely related to search terms are more likely to achieve higher rankings.

2、话题标签与关键词命中率

2. Topic tags and keyword hit rate

你在发布视频时要合理地使用标签和关键词可以让快手更好地识别你的视频内容，从而提高搜索排名。

When you publish videos, you should reasonably use tags and keywords to enable Kwai to better identify your video content, thus improving search rankings.

但需要注意的是，如果过度使用或滥用标签和关键词可能会被视为作弊行为，也可能导致视频排名下降甚至被处罚。

However, it should be noted that excessive use or abuse of tags and keywords may be seen as cheating behavior, and may also lead to a decrease in video ranking or even punishment.

3、账号权重与活跃度

3. Account weight and activity

快手会考虑发布视频的这个账号本身权重和活跃度。权重较高的账号(如粉丝数量多、活跃度高的账号)发布的视频更有可能获得更好的排名。

Kwai will consider the weight and activity of the account that publishes the video. Accounts with higher weights (such as those with a large number of fans and high activity) are more likely to receive better rankings for videos posted.

4、用户行为及互动

4. User behavior and interaction

用户的互动行为，比如点赞、评论、分享和观看时长等，都会被快手视为内容受欢迎程度的指标。一般高互动度的视频通常会得到更高的搜索排名。

The user's interaction behavior, such as likes, comments, sharing and viewing duration, will be regarded as an indicator of content popularity by Kwai. Generally, highly interactive videos tend to achieve higher search rankings.

5、区域性与时效性

5. Regionality and timeliness

对于某些具有地区域性和时效性的搜索词，快手可能会根据用户所在的地理位置和当前时间来调整搜索结果。

For some regional and timely search terms, Kwai may adjust the search results according to the user's geographical location and current time.