要想抖音短视频运营，需要充分理解抖音短视频的底层逻辑。因为抖音是一种互联网产品，而在产品的背后是算法的运作。搭配做抖音短视频的一些必备要点，帮你快速打造一个专业的抖音账号。
　　To operate Tiktok short video, you need to fully understand the underlying logic of Tiktok short video. Because Tiktok is an Internet product, and behind the product is the operation of algorithms. Some essential points for Tiktok short videos can help you quickly create a professional Tiktok account.

　　抖音的底层逻辑是打造一个全民社交的短视频平台，让有创作欲望的人在这个平台脱颖而出，同时满足有精神需求的网民。
　　The underlying logic of Tiktok is to build a short video platform for social networking, so that people with creative desire can stand out on this platform and meet the needs of netizens with spiritual needs.
　　一.流量源于数据，数据源于行为
　　One Traffic comes from data, data comes from behavior
　　每个视频平台都有数据分析界面，可以看到创作者的视频数据，各式各样的数据会让人眼花缭乱，我们只需要理解：所有数据都是围绕着用户的行为来决定的，数据只是对视频获取用户行为的能力的一个指标。
　　Every video platform has a data analysis interface where creators can view their video data. Various types of data can be overwhelming, but we just need to understand that all data is determined around user behavior, and data is just an indicator of the video's ability to capture user behavior.
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　　1、曝光观看率、完播率、平均播放进度
　　1. Exposure viewing rate, completion rate, average playback progress
　　完播率代表所有进入这个视频的用户能够完整看完视频的比例，对于很短的视频来说这个数据容易虚高，所以很多平台还会以另一个指标去评判，即所有用户平均观看的时长去除以视频总时长得到一个平均播放进度，两者结合可以更合理地评判用户是否爱看某个视频的内容。
　　The completion rate represents the proportion of all users who enter the video that can watch the video completely. For short videos, this data is easily inflated, so many platforms also use another indicator to judge, which is the average viewing time of all users divided by the total video time to obtain an average playback progress. The combination of the two can more reasonably judge whether users like to watch the content of a certain video.
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　　2、点赞率、评论率、转发率、收藏率等
　　2. Like rate, comment rate, forward rate, favorite rate, etc
　　用户观看之后，更重要的就是点赞、评论、转发收藏等等，任何形式的互动都是一种正面反馈，可以帮助平台更好地理解用户的喜好，让平台把视频推送给有同样喜好的用户，互动数据越高、视频内容自然更有看点、更有价值，自然可以获取平台更多的曝光。
　　After users watch, what's more important is liking, commenting, sharing, bookmarking, and so on. Any form of interaction is a positive feedback that can help the platform better understand users' preferences, allowing the platform to push videos to users with similar preferences. The higher the interaction data, the more interesting and valuable the video content will naturally be, and the more exposure the platform can gain.
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　　3、商品点击、下单（未付款）、成交率
　　3. Product clicks, orders (unpaid), transaction rate
　　挂小黄车的视频通常流量只有不挂车的十分之一，因为抖音上面的电商流量占比很少，挂车视频要争夺电商流量不仅要有优秀的观看、互动数据，更要跟其他挂车视频比拼商品点击率、下单率和成交率。
　　The traffic of videos with small yellow cars is usually only one tenth of that of non trailers, because the e-commerce traffic on Tiktok accounts for a small proportion. Trailer videos should not only have excellent viewing and interactive data to compete for e-commerce traffic, but also compete with other trailer videos in terms of product click rate, order placement rate and transaction rate.
　　二.视频获取流量的过程
　　II The process of obtaining traffic from videos
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　　1、内容评判与初始推流
　　1. Content evaluation and initial streaming promotion
　　在发布内容时，平台机器会先审核内容是否已经有人发布过、是否有违规内容等等，确定是原创内容、质量也不错时即可让内容发布出去，同时算法会判定视频的标签以及目标人群，将视频推送到用户下滑的内容中，等待用户往下滑看到这个内容，但用户能否滑到你，还要看你的内容排队排在第几号。
　　When publishing content, the platform machine will first review whether the content has been published by someone, whether there is any illegal content, etc. Once it is confirmed to be original content and of good quality, the content can be published. At the same time, the algorithm will determine the video's tags and target audience, and push the video to the content that the user has slid down to see. However, whether the user can slide down to you depends on the ranking of your content in the queue.
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　　2、用户行为反馈获取后续推流
　　2. Obtain user behavior feedback for subsequent streaming
　　平台只负责推送，是一个只会看行为数据的机器，第一波初始流量过后，用户的行为会反馈给平台，如果观看、互动的反馈良好平台就会继续推送，推送给同样喜欢这个话题内容的用户、推送给那些和为你点赞的用户有相似行为和兴趣的用户。
　　The platform is only responsible for pushing and is a machine that only looks at behavioral data. After the first wave of initial traffic, user behavior will be fed back to the platform. If the feedback on viewing and interaction is good, the platform will continue to push to users who also like the topic content, and to users who have similar behavior and interests to the users who like you.
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　　3、人工审核与破圈推流
　　3. Manual review and breakthrough promotion
　　平台只负责推送，是一个只会看行为数据的机器，第一波初始流量过后，用户的行为会反馈给平台，如果观看、互动的反馈良好平台就会继续推送，推送给同样喜欢这个话题内容的用户、推送给那些和为你点赞的用户有相似行为和兴趣的用户。
　　The platform is only responsible for pushing and is a machine that only looks at behavioral data. After the first wave of initial traffic, user behavior will be fed back to the platform. If the feedback on viewing and interaction is good, the platform will continue to push to users who also like the topic content, and to users who have similar behavior and interests to the users who like you.
　　播放量是有等级之分的，每达到一个不同的等级，视频都会经历一次人工审核，由人工判断该视频内容是否可以获取更大的播放量，每一层的审核标准越来越严格，有任何负能量、违法违规的东西，哪怕通过了机器审核，在人工审核时也会马上限流甚至下架、禁言，严重者甚至会封号。
　　The playback volume is divided into different levels. Each time a video reaches a different level, it will undergo a manual review to determine whether the video content can obtain a larger playback volume. The review standards for each level are becoming increasingly strict. Any negative energy, illegal or irregular content, even if it passes the machine review, will be immediately restricted or even taken down or banned during manual review. In severe cases, the account may even be banned.
　　一旦通过了人工审核，视频就会获取到下一个量级的流量，让你的播放量翻十倍不止；比如你的视频内容是美食，但因为你数据表现优秀，你的视频会被推送到一个巨大的流量池，让你的内容在各个赛道中都获得靠前的展现排位，让平时刷美妆、搞笑、服装视频的用户也会看到你的优秀内容，这些人平时很少看美食内容，所以很容易被你新奇的内容吸引，让你的播放量和粉丝蹭蹭蹭往上涨，这就是某些博主破圈爆火的过程。
　　Once it passes the manual review, the video will receive the next level of traffic, increasing your views by more than tenfold; For example, if your video content is about food, but because of your excellent data performance, your video will be pushed to a huge traffic pool, making your content rank high in various tracks, and allowing users who usually watch beauty, funny, and clothing videos to also see your excellent content. These people rarely watch food content, so they are easily attracted by your novel content, causing your views and fans to skyrocket. This is the process of some bloggers breaking through circles and becoming popular.
　　三.万变不离其宗
　　III Never deviate from its roots in all changes
　　对于创作者来说，持续创作却得不到反馈很容易失去动力甚至走偏方向，此时要根据上面的逻辑去判断到底是方向不对、数据不够还是运气不好，很多人火的莫名其妙，但其实仔细看一看会发现每个火起来的博主都是符合逻辑的，万变离不开算法、更离不开用户的心理，当然也有很大的运气。
　　For creators, it is easy to lose motivation and even deviate from direction if they continue to create without receiving feedback. At this time, they need to judge whether it is the wrong direction, insufficient data, or bad luck based on the above logic. Many people are inexplicable about their popularity, but upon closer inspection, they will find that every blogger who becomes popular is logical. The constant changes cannot be separated from algorithms, let alone the psychology of users. Of course, there is also great luck involved.
　　对于创作者来说，这种长时间的等待无疑是一种煎熬，这时要在原有的视频内容上增加一些话题和看点，抓住更多用户的心理增加来扩大流量池，同时迎合算法多做数据，让系统更好地搜索你的目标人群，优化好内容脚本之后坚持创作，尽人事听天命。
　　For creators, this long wait is undoubtedly a torture. At this time, it is necessary to add some topics and highlights to the original video content, seize more users' psychological increase to expand the traffic pool, and cater to the algorithm to do more data, so that the system can better search for your target audience. After optimizing the content script, persist in creation, and do one's best to obey fate.
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