家人们！是不是总觉得短视频运营像雾里看花？看着别人爆款频出，自己却连账号定位都摸不着头脑？今天小编把价值百万的短视频运营架构图拆解给你，从平台规则到爆款逻辑，从0粉起号到商业变现，一篇文章打通你的运营任督二脉！
　　Family members! Do you always feel that short video operation is like watching flowers in the mist? Watching others release popular products frequently, yet unable to even figure out account positioning? Today, the editor will break down the operation architecture diagram of a short video worth millions to you, from platform rules to popular product logic, from zero followers to commercial monetization. One article will connect your two channels of operation supervision!
　　一、行业趋势：看懂这3组数据，少走90%弯路
　　1、 Industry trend: Understanding these 3 sets of data can save 90% of detours
　　（一）平台格局
　　（1） Platform Pattern
　　抖音：月活6.3亿，主打“潮流年轻”，适合高颜值、技术流内容
　　Tiktok: monthly live 630 million, focusing on "trendy youth", suitable for high appearance and technology stream content
　　快手：月活4.2亿，聚焦“真实接地气”，老铁经济变现能力强
　　Kwai: monthly activity of 420 million yuan, focusing on "real grounding", old railway has strong economic liquidity
　　西瓜视频：中视频领域老大，适合知识科普类长视频
　　Watermelon Video: the leader in the field of medium video, suitable for knowledge popularization long videos
　　小编案例：某美妆号同时运营抖音和快手，抖音发精致妆容教程（点赞10万+），快手发“工厂源头砍价”（单场GMV50万），双平台变现两不误。
　　A small case: a beauty shop runs Tiktok and Kwai at the same time, Tiktok Fine Makeup Tutorial (like 100000+points), Kwai "bargaining at the source of the factory" (a single GMV500000), and the realization of dual platforms is correct.
　　（二）用户画像
　　（2） User Profile
　　TOP城市：新一线城市占比超60%（成都、杭州、武汉）
　　TOP Cities: New first tier cities account for over 60% (Chengdu, Hangzhou, Wuhan)
　　核心人群：18-30岁女性占比58%，偏好“搞笑+实用”内容
　　Core audience: Women aged 18-30 account for 58%, with a preference for "funny+practical" content
　　小编提醒：三四线城市增长迅猛，下沉市场藏着新机遇！
　　Editor's reminder: Third - and fourth tier cities are growing rapidly, and there are new opportunities hidden in the sinking market!
　　二、账号定位：3步锁定你的“黄金赛道”
　　2、 Account positioning: 3 steps to lock in your 'golden track'
　　（一）人设定位公式
　　（1） Human design positioning formula
　　身份标签 + 差异化记忆点 + 价值输出
　　Identity tags+differentiated memory points+value output
　　例1：“农村宝妈”（身份）+ 会做100种面食（技能）+ 分享低成本美食教程（价值）
　　Example 1: "Rural Treasure Mom" (identity)+Ability to make 100 types of noodles (skills)+Sharing low-cost food tutorials (value)
　　例2：“00后大学生”（身份）+ 用生活费挑战精致生活（反差）+ 平价好物测评（价值）
　　Example 2: "Post-2000 college students" (identity)+Challenge refined living with living expenses (contrast)+Affordable goods evaluation (value)
　　（二）内容类型选择
　　（2） Content type selection
　　类型
　　type
　　特点
　　feature
　　变现方式
　　Monetization method
　　知识型
　　Knowledge-based
　　科普/教程/职场干货
　　Science popularization/tutorials/workplace tips
　　课程/咨询/广告
　　Course/Consultation/Advertising
　　娱乐型
　　entertainment-oriented
　　搞笑/剧情/才艺展示
　　Comedy/Plot/Talent Show
　　直播打赏/品牌合作
　　Live streaming tipping/brand cooperation
　　种草型
　　Grass type
　　测评/好物推荐
　　Evaluation/Recommended Good Products
　　橱窗带货/佣金分成
　　Showcase sales/commission sharing
　　小编心法：新手优先选“知识+娱乐”复合赛道，如“职场搞笑日常+技能干货”。
　　Editor's Tip: Novices should first choose the "knowledge+entertainment" composite track, such as "workplace humor daily+practical skills".
　　三、爆款逻辑：15秒抓住用户的5个致命点
　　3、 Explosive logic: Capture 5 fatal points of users in 15 seconds
　　（一）前5秒必现公式
　　（1） Formula must appear in the first 5 seconds
　　痛点问题 + 利益点 + 悬念
　　Pain points, issues, benefits, and suspense
　　例：“月薪3千如何理财？学会这招，3年存下20万！”（痛点+利益+悬念）
　　Example: "How to manage finances with a monthly salary of 3000 yuan? Learn this trick and save 200000 yuan in 3 years!" (Pain points+benefits+suspense)
　　（二）3E创作法则
　　（2） 3E Creative Rule
　　Entertainment：用“变装挑战”“沉浸式体验”增加趣味性
　　Entertainment: Increasing Fun with "Cross dressing Challenge" and "Immersive Experience"
　　Education：3秒教会一个小技巧（如“3秒叠衬衫”）
　　Education: Teach a small trick in 3 seconds (such as "Folding a shirt in 3 seconds")
　　Emotion：用“职场逆袭”“宝妈日常”引发共鸣
　　Emotion: Inspire resonance with "workplace comeback" and "mom's daily life"
　　小编实测：一条“宝妈边带娃边做副业”的视频，通过“崩溃瞬间+逆袭成果”对比，播放量破百万，涨粉1.2万。
　　Editor's test: A video of "a mother taking care of her child while doing a side job" has surpassed one million views and gained 12000 followers through the comparison of "moments of collapse+counterattack results".
　　四、平台算法：抖音推荐机制的3层“流量池”
　　4、 Platform algorithm: 3-layer "traffic pool" of Tiktok recommendation mechanism
　　（一）初级推荐（0-500播放）
　　（1） Beginner recommendation (0-500 plays)
　　核心指标：完播率＞30%，点赞率＞5%
　　Core indicators: completion rate>30%, like rate>5%
　　优化技巧：前3秒埋钩子，视频控制在15秒内
　　Optimization tip: Bury the hook in the first 3 seconds and control the video within 15 seconds
　　（二）多级推荐（500-10万播放）
　　（2） Multi level recommendation (5-10 million views)
　　核心指标：互动率＞10%，转发率＞3%
　　Core indicators: Interaction rate>10%, forwarding rate>3%
　　优化技巧：结尾提问“你们觉得对吗？”，引导评论
　　Optimization tip: End with the question "Do you think it's right?" and guide the comments
　　（三）热门推荐（10万+播放）
　　（3） Popular recommendations (100000+views)
　　核心指标：粉丝占比＜50%，GPM（千次成交）＞800
　　Core indicators: fan ratio<50>800
　　小编提醒：自然流量占比超60%时，果断投DOU+助推
　　Editor's reminder: When the proportion of natural traffic exceeds 60%, decisively invest in DOU+assistance
　　五、MCN机构：从0到1打造网红的5个阶段
　　5、 MCN institutions: 5 stages of building internet celebrities from 0 to 1
　　（一）新人孵化期
　　（1） Newcomer incubation period
　　动作：批量测试内容模板（如“9.9元福利品”）
　　Action: Batch test content template (such as "9.9 yuan welfare product")
　　目标：找到成本最低的爆款模型
　　Goal: Find the best-selling model with the lowest cost
　　（二）红人爆发期
　　（2） Red Man Explosion Period
　　动作：投流“达人相似”定向，叠加热点话题
　　Action: Stream "influencer similarity" targeting, overlay hot topics
　　案例：某穿搭号通过“明星同款+对比测评”，单月涨粉50万
　　Case: A certain fashion number gained 500000 followers in a single month through "celebrity same style+comparative evaluation"
　　六、企业号运营：3招实现品效合一
　　6、 Enterprise account operation: 3 methods to achieve the integration of quality and efficiency
　　（一）人设打造
　　（1） Creating a persona
　　公式：老板IP（信任）+ 员工日常（真实）+ 产品展示（专业）
　　Formula: Boss IP (trust)+Employee daily (real)+Product display (professional)
　　例：某家具厂老板账号，“车间实拍+客户砍价”系列，单月GMV破200万
　　Example: The account of the owner of a furniture factory, in the "Workshop Real Photography+Customer Bargaining" series, achieved a monthly GMV of over 2 million
　　（二）转化路径
　　（2） Conversion Path
　　短视频种草 → 直播逼单 → 私信留资
　　Short video seeding → Live streaming forcing orders → Private message retention
　　小编建议：直播间设置“9.9元预约金”，锁定精准客户
　　Editor's suggestion: Set up a "9.9 yuan reservation fee" in the live broadcast room to target precise customers
　　七、小编实战避坑指南
　　7、 Editor's Practical Guide to Avoiding Pits
　　1. 养号误区：
　　1. Misconceptions about account maintenance:
　　新号狂刷同行视频（被判定营销号）
　　New account crazily browsing peer videos (judged as a marketing account)
　　正常浏览+随机点赞，3天后刷对标账号
　　Normal browsing+random likes, brush benchmark accounts after 3 days
　　2. 内容禁忌：
　　2. Content taboos:
　　硬广植入（限流）
　　Hard wide implantation (limited current)
　　用“好物体验”“剧情植入”软推
　　Soft promotion with "good object experience" and "plot implantation"
　　3. 变现陷阱：
　　3. Monetization trap:
　　盲目接广告（掉粉）
　　Blindly accepting advertisements (losing followers)
　　优先推高佣金、高复购产品（如零食、家居）
　　Prioritize promoting high commission and high repurchase products (such as snacks and home furnishings)
　　行动清单 & 下期预告
　　Action List&Next Preview
　　今日必做：
　　Must do today:
　　1. 填写《账号定位卡》（私信回复【定位】领取模板）
　　1. Fill in the "Account Location Card" (reply to "Location" via private message to receive the template)
　　2. 拍摄3条15秒“痛点+解决方案”视频，投DOU+测试
　　2. Shoot 3 15 second "pain points+solutions" videos and submit them for DOU+testing
　　3. 关注5个对标账号，分析爆款结构
　　3. Follow 5 benchmark accounts and analyze the structure of popular products
　　下期剧透：
　　Next spoiler:
　　《小编私藏！3个让短视频完播率提升300%的拍摄技巧》
　　Editor's Private Collection! 3 Shooting Techniques to Increase Short Video Completion Rate by 300%
　　手机拍摄的3个黄金角度
　　Three golden angles captured by mobile phones
　　如何用“一镜到底”提升真实感
　　How to use 'one mirror to the end' to enhance realism
　　剪辑软件的隐藏功能大揭秘 一、行业趋势：看懂这3组数据，少走90%弯路
　　Hidden functions of editing software revealed: Industry trend: Understanding these 3 sets of data can save 90% of detours
　　（一）平台格局
　　（1） Platform Pattern
　　抖音：月活6.3亿，主打“潮流年轻”，适合高颜值、技术流内容
　　Tiktok: monthly live 630 million, focusing on "trendy youth", suitable for high appearance and technology stream content
　　快手：月活4.2亿，聚焦“真实接地气”，老铁经济变现能力强
　　Kwai: monthly activity of 420 million yuan, focusing on "real grounding", old railway has strong economic liquidity
　　西瓜视频：中视频领域老大，适合知识科普类长视频
　　Watermelon Video: the leader in the field of medium video, suitable for knowledge popularization long videos
　　小编案例：某美妆号同时运营抖音和快手，抖音发精致妆容教程（点赞10万+），快手发“工厂源头砍价”（单场GMV50万），双平台变现两不误。
　　A small case: a beauty shop runs Tiktok and Kwai at the same time, Tiktok Fine Makeup Tutorial (like 100000+points), Kwai "bargaining at the source of the factory" (a single GMV500000), and the realization of dual platforms is correct.
　　（二）用户画像
　　（2） User Profile
　　TOP城市：新一线城市占比超60%（成都、杭州、武汉）
　　TOP Cities: New first tier cities account for over 60% (Chengdu, Hangzhou, Wuhan)
　　核心人群：18-30岁女性占比58%，偏好“搞笑+实用”内容
　　Core audience: Women aged 18-30 account for 58%, with a preference for "funny+practical" content
　　小编提醒：三四线城市增长迅猛，下沉市场藏着新机遇！
　　Editor's reminder: Third - and fourth tier cities are growing rapidly, and there are new opportunities hidden in the sinking market!
　　二、账号定位：3步锁定你的“黄金赛道”
　　2、 Account positioning: 3 steps to lock in your 'golden track'
　　（一）人设定位公式
　　（1） Human design positioning formula
　　身份标签 + 差异化记忆点 + 价值输出
　　Identity tags+differentiated memory points+value output
　　例1：“农村宝妈”（身份）+ 会做100种面食（技能）+ 分享低成本美食教程（价值）
　　Example 1: "Rural Treasure Mom" (identity)+Ability to make 100 types of noodles (skills)+Sharing low-cost food tutorials (value)
　　例2：“00后大学生”（身份）+ 用生活费挑战精致生活（反差）+ 平价好物测评（价值）
　　Example 2: "Post-2000 college students" (identity)+Challenge refined living with living expenses (contrast)+Affordable goods evaluation (value)
　　（二）内容类型选择
　　（2） Content type selection
　　类型
　　type
　　特点
　　feature
　　变现方式
　　Monetization method
　　知识型
　　Knowledge-based
　　科普/教程/职场干货
　　Science popularization/tutorials/workplace tips
　　课程/咨询/广告
　　Course/Consultation/Advertising
　　娱乐型
　　entertainment-oriented
　　搞笑/剧情/才艺展示
　　Comedy/Plot/Talent Show
　　直播打赏/品牌合作
　　Live streaming tipping/brand cooperation
　　种草型
　　Grass type
　　测评/好物推荐
　　Evaluation/Recommended Good Products
　　橱窗带货/佣金分成
　　Showcase sales/commission sharing
　　小编心法：新手优先选“知识+娱乐”复合赛道，如“职场搞笑日常+技能干货”。
　　Editor's Tip: Novices should first choose the "knowledge+entertainment" composite track, such as "workplace humor daily+practical skills".
　　三、爆款逻辑：15秒抓住用户的5个致命点
　　3、 Explosive logic: Capture 5 fatal points of users in 15 seconds
　　（一）前5秒必现公式
　　（1） Formula must appear in the first 5 seconds
　　痛点问题 + 利益点 + 悬念
　　Pain points, issues, benefits, and suspense
　　例：“月薪3千如何理财？学会这招，3年存下20万！”（痛点+利益+悬念）
　　Example: "How to manage finances with a monthly salary of 3000 yuan? Learn this trick and save 200000 yuan in 3 years!" (Pain points+benefits+suspense)
　　（二）3E创作法则
　　（2） 3E Creative Rule
　　Entertainment：用“变装挑战”“沉浸式体验”增加趣味性
　　Entertainment: Increasing Fun with "Cross dressing Challenge" and "Immersive Experience"
　　Education：3秒教会一个小技巧（如“3秒叠衬衫”）
　　Education: Teach a small trick in 3 seconds (such as "Folding a shirt in 3 seconds")
　　Emotion：用“职场逆袭”“宝妈日常”引发共鸣
　　Emotion: Inspire resonance with "workplace comeback" and "mom's daily life"
　　小编实测：一条“宝妈边带娃边做副业”的视频，通过“崩溃瞬间+逆袭成果”对比，播放量破百万，涨粉1.2万。
　　Editor's test: A video of "a mother taking care of her child while doing a side job" has surpassed one million views and gained 12000 followers through the comparison of "moments of collapse+counterattack results".
　　四、平台算法：抖音推荐机制的3层“流量池”
　　4、 Platform algorithm: 3-layer "traffic pool" of Tiktok recommendation mechanism
　　（一）初级推荐（0-500播放）
　　（1） Beginner recommendation (0-500 plays)
　　核心指标：完播率＞30%，点赞率＞5%
　　Core indicators: completion rate>30%, like rate>5%
　　优化技巧：前3秒埋钩子，视频控制在15秒内
　　Optimization tip: Bury the hook in the first 3 seconds and control the video within 15 seconds
　　（二）多级推荐（500-10万播放）
　　（2） Multi level recommendation (5-10 million views)
　　核心指标：互动率＞10%，转发率＞3%
　　Core indicators: Interaction rate>10%, forwarding rate>3%
　　优化技巧：结尾提问“你们觉得对吗？”，引导评论
　　Optimization tip: End with the question "Do you think it's right?" and guide the comments
　　（三）热门推荐（10万+播放）
　　（3） Popular recommendations (100000+views)
　　核心指标：粉丝占比＜50%，GPM（千次成交）＞800
　　Core indicators: fan ratio<50>800
　　小编提醒：自然流量占比超60%时，果断投DOU+助推
　　Editor's reminder: When the proportion of natural traffic exceeds 60%, decisively invest in DOU+assistance
　　五、MCN机构：从0到1打造网红的5个阶段
　　5、 MCN institutions: 5 stages of building internet celebrities from 0 to 1
　　（一）新人孵化期
　　（1） Newcomer incubation period
　　动作：批量测试内容模板（如“9.9元福利品”）
　　Action: Batch test content template (such as "9.9 yuan welfare product")
　　目标：找到成本最低的爆款模型
　　Goal: Find the best-selling model with the lowest cost
　　（二）红人爆发期
　　（2） Red Man Explosion Period
　　动作：投流“达人相似”定向，叠加热点话题
　　Action: Stream "influencer similarity" targeting, overlay hot topics
　　案例：某穿搭号通过“明星同款+对比测评”，单月涨粉50万
　　Case: A certain fashion number gained 500000 followers in a single month through "celebrity same style+comparative evaluation"
　　六、企业号运营：3招实现品效合一
　　6、 Enterprise account operation: 3 methods to achieve the integration of quality and efficiency
　　（一）人设打造
　　（1） Creating a persona
　　公式：老板IP（信任）+ 员工日常（真实）+ 产品展示（专业）
　　Formula: Boss IP (trust)+Employee daily (real)+Product display (professional)
　　例：某家具厂老板账号，“车间实拍+客户砍价”系列，单月GMV破200万
　　Example: The account of the owner of a furniture factory, in the "Workshop Real Photography+Customer Bargaining" series, achieved a monthly GMV of over 2 million
　　（二）转化路径
　　（2） Conversion Path
　　短视频种草 → 直播逼单 → 私信留资
　　Short video seeding → Live streaming forcing orders → Private message retention

　　小编建议：直播间设置“9.9元预约金”，锁定精准客户
　　Editor's suggestion: Set up a "9.9 yuan reservation fee" in the live broadcast room to target precise customers
　　七、小编实战避坑指南
　　7、 Editor's Practical Guide to Avoiding Pits
　　1. 养号误区：
　　1. Misconceptions about account maintenance:
　　新号狂刷同行视频（被判定营销号）
　　New account crazily browsing peer videos (judged as a marketing account)
　　正常浏览+随机点赞，3天后刷对标账号
　　Normal browsing+random likes, brush benchmark accounts after 3 days
　　2. 内容禁忌：
　　2. Content taboos:
　　硬广植入（限流）
　　Hard wide implantation (limited current)
　　用“好物体验”“剧情植入”软推
　　Soft promotion with "good object experience" and "plot implantation"
　　3. 变现陷阱：
　　3. Monetization trap:
　　盲目接广告（掉粉）
　　Blindly accepting advertisements (losing followers)
　　优先推高佣金、高复购产品（如零食、家居）
　　Prioritize promoting high commission and high repurchase products (such as snacks and home furnishings)
　　行动清单 & 下期预告
　　Action List&Next Preview
　　今日必做：
　　Must do today:
　　1. 填写《账号定位卡》（私信回复【定位】领取模板）
　　1. Fill in the "Account Location Card" (reply to "Location" via private message to receive the template)
　　2. 拍摄3条15秒“痛点+解决方案”视频，投DOU+测试
　　2. Shoot 3 15 second "pain points+solutions" videos and submit them for DOU+testing
　　3. 关注5个对标账号，分析爆款结构
　　3. Follow 5 benchmark accounts and analyze the structure of popular products
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　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click https://www.xinnuoshang.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.