作者：admin 更新时间：2023-07-16 18:01:23
Recently, an important news broke out on the video account: the WeChat video account unexpectedly exploded its core algorithm logic.
The video account clearly states that the new account has a slower streaming speed and less traffic. The video account introduces a key metric - the three second slide out rate. If this proportion is high, both the pushing speed and flow rate will be affected.
In addition, during the launch phase of the new account, the video account platform provides limited traffic support for the new account, usually only two to three times. Therefore, every broadcast should be cherished, avoiding frequent short broadcasts, and extending the live broadcast duration as much as possible to achieve better results.
(1) Exposure Click-through rate: the number of people who enter the screen and click. This is a key indicator, and backend data has shown its importance.
(2) Per capita viewing time: including stroke rate and short slip indicator. Short sliding refers to the situation where one leaves after staying for less than three seconds, which can affect the stay and streaming in the live broadcast room.
(3) Effective viewing ratio: It subdivides data of 30 seconds, 60 seconds, and 180 seconds, reflecting the distribution of viewing time. A high proportion of numbers means an advantage in the length of stay. Therefore, dividing the viewing time into two stages: short sliding and retention is the assessment of the maximum indicator.
This is mainly about e-commerce conversion rate, including the Click-through rate and overall conversion rate of goods.
The Click-through rate of goods reflects the degree of interest of the audience in the product, while the overall conversion rate refers to the overall proportion of the number of viewers and the number of purchases in the live broadcast room. If the overall conversion rate of the live broadcast room can exceed 1%, then the data is acceptable.
In addition, GMV (transaction volume) also affects the traffic conversion of live streaming rooms, and high customer prices can bring more traffic. Therefore, video accounts currently perform well in traffic with medium to high customer prices.
Service and after-sales indicators DSR
Even if the traffic is large, problems such as poor after-sales handling, high dispute rates, and customer service failure to respond will be limited. The TSR (After Sales Processing Time) service indicator is very important for obtaining traffic.
The video account also evaluates the after-sales DSR (Service Quality Rating), which can also affect traffic. Just like there is a competition mechanism before sales, there is also a competition mechanism after sales. The algorithm for video numbers is becoming increasingly mature, which also means that it is ready for large-scale scaling.
This article is provided by Shandong Short Video Operations, and our website is: https://www.xinnuoshang.com We will provide you with wholehearted enthusiasm and welcome your visit!