近日，视频号爆出了一项重要消息：微信视频号竟然自爆了自己的核心算法逻辑。

Recently, an important news broke out on the video account: the WeChat video account unexpectedly exploded its core algorithm logic.

视频号明确表示：新号推流速度较慢、流量较少。视频号引入了一个关键指标——三秒滑出率。如果这一比例较高，推流速度和流量都会受到影响。

The video account clearly states that the new account has a slower streaming speed and less traffic. The video account introduces a key metric - the three second slide out rate. If this proportion is high, both the pushing speed and flow rate will be affected.

另外新号开播阶段，视频号平台为新号提供的流量扶持次数有限，通常只有两到三次。因此，每次开播都应该倍加珍惜，避免频繁短播，并尽量延长直播时长，以获得更好的效果。

In addition, during the launch phase of the new account, the video account platform provides limited traffic support for the new account, usually only two to three times. Therefore, every broadcast should be cherished, avoiding frequent short broadcasts, and extending the live broadcast duration as much as possible to achieve better results.

内容指标

Content indicators

(1)曝光点击率：即进入画面并点击的人数。这是一个关键指标，后台数据已经显示其重要性。

(1) Exposure Click-through rate: the number of people who enter the screen and click. This is a key indicator, and backend data has shown its importance.

(2)人均观看时长：其中包括划走率和短滑指标。短滑指的是停留不足三秒后离开的情况，这会影响直播间的停留推流。

(2) Per capita viewing time: including stroke rate and short slip indicator. Short sliding refers to the situation where one leaves after staying for less than three seconds, which can affect the stay and streaming in the live broadcast room.

(3)有效观看占比：它细分了30秒、60秒和180秒的数据，反映了观看时间的分布情况。高数字占比意味着停留时长优势。因此，将观看时间分为短滑和停留留存占比两个阶段是对--大指标的考核。

(3) Effective viewing ratio: It subdivides data of 30 seconds, 60 seconds, and 180 seconds, reflecting the distribution of viewing time. A high proportion of numbers means an advantage in the length of stay. Therefore, dividing the viewing time into two stages: short sliding and retention is the assessment of the maximum indicator.

电商指标

E-commerce indicators

这里主要是电商转化率，包括商品的点击率和整体转化率。

This is mainly about e-commerce conversion rate, including the Click-through rate and overall conversion rate of goods.

商品点击率反映了观众对产品的兴趣程度，而整体转化率是指直播间中观众数量和购买数量的整体比例。若直播间的整体转化率能超过1%，则数据是可接受的。

The Click-through rate of goods reflects the degree of interest of the audience in the product, while the overall conversion rate refers to the overall proportion of the number of viewers and the number of purchases in the live broadcast room. If the overall conversion rate of the live broadcast room can exceed 1%, then the data is acceptable.

此外，GMV(交易额)也影响着直播间的流量转化，高客单价能带来更多流量，因此视频号目前中高客单价的流量表现出色。

In addition, GMV (transaction volume) also affects the traffic conversion of live streaming rooms, and high customer prices can bring more traffic. Therefore, video accounts currently perform well in traffic with medium to high customer prices.

服务和售后指标DSR

Service and after-sales indicators DSR

即使流量再大，售后处理不善、纠纷率高、客服不回复等问题都会受到限制。TSR(售后处理时间)服务指标对于流量的获取非常重要。

Even if the traffic is large, problems such as poor after-sales handling, high dispute rates, and customer service failure to respond will be limited. The TSR (After Sales Processing Time) service indicator is very important for obtaining traffic.

视频号还考核售后DSR(服务质量评分)，它也会影响流量。就像售前有竞赛机制一样，售后同样存在竞赛机制。视频号的算法越来越成熟，这也意味着它已经准备好进行大规模放量。

The video account also evaluates the after-sales DSR (Service Quality Rating), which can also affect traffic. Just like there is a competition mechanism before sales, there is also a competition mechanism after sales. The algorithm for video numbers is becoming increasingly mature, which also means that it is ready for large-scale scaling.

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