抖音矩阵号实际上就是通过账号和账号之间建立相应的链式传播，将同一品牌下关注不同账号的粉丝流量通过矩阵式账号相互引流，在主账号下形成粉丝流量内部引流，这样做不仅能够避免粉丝的流失，也能够扩大账号的影响力。抖音多号矩阵是现在抖音运营中的一种高阶玩法，也是我们需要掌握的一种玩法。

In fact, the Tiktok matrix number is to establish a corresponding chain communication between the account number and the account number. It will drain the fan traffic of the same brand who pay attention to different accounts through the matrix account, and form an internal flow of fan traffic under the main account. This can not only avoid the loss of fans, but also expand the influence of the account. Tiktok Multi Number Matrix is a high-level play in Tiktok operation, and it is also a play we need to master.

抖音矩阵号如何进行搭建？

How to build the Tiktok matrix number?

品牌+门店/店员矩阵

Brand+Store/Employee Matrix

通过设置开通门店抖音蓝V企业号，企业号后台可设置员工子账号。蓝V账号多用来发布品牌事件/产品活动，以提升品牌形象，传递品牌理念；而门店/店员账号的个人账号发布的内容则相对多元，以产品促销信息和员工风貌展示为主，并贴合着地域特色和区域促销政策进行内容生产。

The employee sub account can be set in the background of the enterprise number by setting the Tiktok Blue V enterprise number of the opened store. Blue V accounts are often used to post brand events/product activities to enhance brand image and convey brand concepts; The content published by personal accounts of stores/staff accounts is relatively diverse, mainly focusing on product promotion information and employee style display, and producing content in accordance with regional characteristics and promotional policies.

在员工账号外，门店还可以通过自孵化或联合（MCN机构）等方式进行达人号孵化。达人号发布的内容并不局限于门店信息传递，而是多从行业角度出发，打造专家型人设。而在重大营销节点时，达人则可用日常累积的粉丝影响力为门店进行专业背书，后期也可为门店种草带货。

In addition to employee accounts, stores can also incubate influencer accounts through self incubation or collaboration with MCN organizations. The content released by the influencer account is not limited to the transmission of store information, but rather focuses on creating an expert persona from an industry perspective. At major marketing milestones, influencers can use their daily accumulated fan influence to provide professional endorsements for the store, and can also promote sales to the store later on.

目前绝大多数实体商家运营抖音号遇到的问题

At present, most physical businesses encounter problems in operating Tiktok

1、繁琐的账号管理：如果企业下有多个子账号，那么运营者需要频繁地切换账号，增加了操作繁琐度。 同时，账号的登录信息容易混淆，运营人员可能会因此登录错误的账号发布错误内容。

1. Cumbersome account management: If the enterprise has multiple sub accounts, the operator needs to frequently switch accounts, which increases the complexity of operations. At the same time, the login information of the account is prone to confusion, and operators may post incorrect content due to logging in to the wrong account.

2、缺乏自动化操作：客服人员需要花费大量时间精力进行人工手动回复、以及手动进行发布和修改。人工回复比较慢且容易出错，往往还会出现遗漏回复的情况，从而可能错失潜在的客户机会。

2. Lack of automated operations: Customer service personnel need to spend a lot of time and effort manually replying, as well as manually publishing and modifying. Manual replies are slow and prone to errors, often resulting in missed responses, which may miss potential customer opportunities.

3、低效的数据分析：运营者往往同时管理多个账号、发布了数十条视频。如果需要手动复制数据报表，则需要花费大量时间精力，且难以有效判断出异常数据，从而错失投放时机。

3. Inefficient data analysis: Operators often manage multiple accounts and post dozens of videos simultaneously. If manual copying of data reports is required, it will require a lot of time and effort, and it will be difficult to effectively identify abnormal data, thus missing the opportunity for deployment.

为此，我们公司提出了抖音矩阵号运营解决方案

For this reason, our company has put forward the operation solution of Tiktok matrix number

1、抖音矩阵号短视频批量定时发布：提供了抖音矩阵号短视频批量上传和定时发布功能，让运营者可以同时管理多个子账号的短视频发布计划，提高了发布效率。

1. Batch and regular release of short videos of Tiktok matrix number: the batch upload and regular release of short videos of Tiktok matrix number are provided, allowing operators to manage short video release plans of multiple sub accounts at the same time, improving the release efficiency.

2、矩阵号短视频评论自动回复：提供了矩阵号短视频评论自动回复功能，可以让运营者在多个子账号的短视频下自动回复用户的评论，提升了用户互动和社交属性。

2. Matrix number short video comment automatic reply: Provides matrix number short video comment automatic reply function, which allows operators to automatically reply to user comments under short videos of multiple sub accounts, improving user interaction and social attributes.

3、矩阵号短视频数据分析：提供了矩阵号数据聚合分析功能，帮助运营者快速找到数据异常视频，定位具体问题，及时进行投放和排除异常账号及视频。

3. Matrix Number Short Video Data Analysis: Provides matrix number data aggregation analysis function, helping operators quickly find abnormal data videos, locate specific problems, and timely advertise and eliminate abnormal accounts and videos.

4、矩阵号私信聚合管理：提供了矩阵号私信聚合管理功能，可以将多个子账号的私信进行统一管理，提高了私信管理的效率。

4. Matrix Number Private Message Aggregation Management: Provides a matrix number private message aggregation management function, which can unify the management of private messages from multiple sub accounts, improving the efficiency of private message management.