作者：admin 更新时间：2023-09-21 15:13:15
Content label matching
After a note is published, it will be split into N tags by the system and pushed to users who have similar content preferences recently
Content side: A note, whether it is an image or a copy, will be distinguished and understood by the system according to its labels
User side: Users' recent reading preferences will also be classified and matched by the system based on tags.
Essentially, it is a match between content tags and user tags
After the note is pushed to the user, an internal score is given to the note based on the user's series of interactive behaviors to determine whether to continue pushing to more other users. This rating system is called CES internally in Xiaohongshu
Xiaohongshu Traffic Distribution Mechanism and Algorithm
CES calculation method
点赞1分 + 收藏1分 + 转发4分 + 评论4分 + 注8分
1 point for likes, 1 point for favorites, 4 points for reposts, 4 points for comments, and 8 points for annotations
Today, the judgment indicators of algorithms are more diverse and diverse compared to before. Based on practical experience in advertising in Xiaohongshu, the platform now focuses more on the following:
Click through rate, interaction rate, completion rate, interaction value
Xiaohongshu Traffic Hierarchy
Level 1 traffic level 1 note views approximately 0-200
As long as the notes do not involve any violations, regardless of the quality of your notes, you can get around 200 readings
Level 2 traffic level 1 note views approximately 200-500
Belonging to normal traffic, most accounts can reach level 2 traffic level, which is relatively easy, indicating that the account has no violations.
Level 3 traffic level 1 note views approximately 500-2000
The account status is normal, and the quality of note content is decent. However, the interaction rate/click through rate is slightly lower than the average data of the large market, and can only enter the third traffic level. Xiaohongshu accounts that have exceeded 80% of this level have reached this level. Please continue to strive for content quality.
Level 4 traffic level 1 note views approximately 2000-2w
The content has obtained good data, and the potential data for small blockbusters continues to climb.
Level 5 traffic level 1 note views approximately 2w-10w
Level 5 traffic pool is the last level of natural traffic, and it is still the user interaction data that determines whether to enter the next traffic level
Level 6 traffic level 1 note views approximately 10W-100w
Having entered the threshold of popular notes, notes at this stage are already somewhat scarce, and user interaction data is relatively good. Starting from this level, we will test more user backend data
Level 7 traffic level 1 note views approximately 10W-100w
Entering this level of note taking indicates that it has become a hot topic. Both user interaction data and user backend data have performed well, and there has been manual intervention since this level, such as whether values align with the community? Is there public opinion risk after weighted recommendation? Is there a copyright risk? Is the user's appearance high-quality?
Level 8 traffic level 1 note views approximately 500w+
A rare high traffic explosive article, with excellent performance in user interaction data and user backend data, far higher than the average market data, and receiving weighted recommendations from the platform, it is considered a hot topic of the platform. At this stage, the content is usually hot news/current affairs, and it is also very difficult for top bloggers to reach the traffic of this data
The above is the question content explained by the Shandong Short Video Operations editor for you. If you have any doubts or needs about this, please come to our website https://www.xinnuoshang.com Do consulting!