内容标签匹配

Content label matching

一篇笔记发布以后，会被系统拆分成N个标签，然后去推送给--近有同样内容喜好的用户

After a note is published, it will be split into N tags by the system and pushed to users who have similar content preferences recently

内容侧: 一篇笔记不管是图片还是文案，会被系统按照标签去区别和理解

Content side: A note, whether it is an image or a copy, will be distinguished and understood by the system according to its labels

用户侧: 用户--近的阅读喜欢也是会被系统按照标签进行分类和匹配。

User side: Users' recent reading preferences will also be classified and matched by the system based on tags.

本质上，是一种内容标签对用户标签的匹配

Essentially, it is a match between content tags and user tags

笔记推送给用户后，根据用户的一系列交互行为，给笔记打上内部分数，以决定是否要继续推给其他更多用户。这个评分体系在小红书内部称为CES

After the note is pushed to the user, an internal score is given to the note based on the user's series of interactive behaviors to determine whether to continue pushing to more other users. This rating system is called CES internally in Xiaohongshu

小红书流量分发机制及算法

Xiaohongshu Traffic Distribution Mechanism and Algorithm

CES计算方法

CES calculation method

点赞1分 + 收藏1分 + 转发4分 + 评论4分 + 注8分

1 point for likes, 1 point for favorites, 4 points for reposts, 4 points for comments, and 8 points for annotations

时至今日，算法的判断指标相较以前更加丰富和多元化，综合在小红书内的投放实践经验，如今平台更侧重以下几项:

Today, the judgment indicators of algorithms are more diverse and diverse compared to before. Based on practical experience in advertising in Xiaohongshu, the platform now focuses more on the following:

点击率、互动率、完播率、互动值

Click through rate, interaction rate, completion rate, interaction value

小红书流量层级

Xiaohongshu Traffic Hierarchy

1级流量层级一笔记浏览量约0一200

Level 1 traffic level 1 note views approximately 0-200

只要笔记不涉及违规情况，不管你的笔记内容质量如何，都能获得200左右的阅读

As long as the notes do not involve any violations, regardless of the quality of your notes, you can get around 200 readings

2级流量层级一笔记浏览量约200-500

Level 2 traffic level 1 note views approximately 200-500

属于正常流量，大多数的账号都能达到2级流量层级，比较容易，说明账号无违规情况。

Belonging to normal traffic, most accounts can reach level 2 traffic level, which is relatively easy, indicating that the account has no violations.

3级流量层级一笔记浏览量约500-2000

Level 3 traffic level 1 note views approximately 500-2000

说明账号状态正常，笔记内容质量还可以，但是互动率/点击率相比大盘平均数据略低，只能进入到第3流量层级，到达这一层级已经超越80%的小红书账号，内容质量上请继续努力。

The account status is normal, and the quality of note content is decent. However, the interaction rate/click through rate is slightly lower than the average data of the large market, and can only enter the third traffic level. Xiaohongshu accounts that have exceeded 80% of this level have reached this level. Please continue to strive for content quality.

4级流量层级一笔记浏览量约2000一2w

Level 4 traffic level 1 note views approximately 2000-2w

说明内容已经获得了不错数据，具有小爆款的潜质数据在持续爬升。

The content has obtained good data, and the potential data for small blockbusters continues to climb.

5级流量层级一笔记浏览量约2w-10w

Level 5 traffic level 1 note views approximately 2w-10w

5级流量池是自然流量的--后一关，依然是用户互动数据决定是否进入下一流量层级

Level 5 traffic pool is the last level of natural traffic, and it is still the user interaction data that determines whether to enter the next traffic level

6级流量层级一笔记浏览量约10W-100w

Level 6 traffic level 1 note views approximately 10W-100w

已经进入热门笔记门槛，达到这个阶段的笔记已经具备一定的稀缺性，用户互动数据比较好，也是从这一层级开始测试更多用户后端数据

Having entered the threshold of popular notes, notes at this stage are already somewhat scarce, and user interaction data is relatively good. Starting from this level, we will test more user backend data

7级流量层级一笔记浏览量约10W-100w

Level 7 traffic level 1 note views approximately 10W-100w

笔记进入这一层级就说明已经成为爆文，不管是用户互动数据还是用户后端数据，都有不错的表现也是从这一层级开始就有人工层面的干预了，比如价值观是否符合社区?加权推荐后是否存在舆情风险?是否存在版权风险?用户观感是否优质?

Entering this level of note taking indicates that it has become a hot topic. Both user interaction data and user backend data have performed well, and there has been manual intervention since this level, such as whether values align with the community? Is there public opinion risk after weighted recommendation? Is there a copyright risk? Is the user's appearance high-quality?

8级流量层级一笔记浏览量约500w+

Level 8 traffic level 1 note views approximately 500w+

难得一见的大流量爆文，用户互动数据和用户后端数据表现都非常出色，远高于大盘平均数据，且获得了平台的加权推荐，算是平台的香饽饽，这个阶段的内容一般是热点新闻/时事之类的居多，头部博主想要达到这个数据的流量，也非常困难

A rare high traffic explosive article, with excellent performance in user interaction data and user backend data, far higher than the average market data, and receiving weighted recommendations from the platform, it is considered a hot topic of the platform. At this stage, the content is usually hot news/current affairs, and it is also very difficult for top bloggers to reach the traffic of this data

以上就是山东短视频运营小编为您讲解的问题内容了，您对此有怎样的疑惑或者需求就来我们网站https://www.xinnuoshang.com做咨询吧！

The above is the question content explained by the Shandong Short Video Operations editor for you. If you have any doubts or needs about this, please come to our website https://www.xinnuoshang.com Do consulting!