

作者:创始人 更新时间:2026-05-28 14:25:27
短视频已经成为当下媒体平台的主流,现在几乎每个人手上都会有短视频平台,几乎离不开身,这也是一种特殊的机遇,很多人就开始投入短视频中,但是要接触短视频,还是要有一定的运营技巧的,下面就位大家说说我的一些短视频运营经验。
Short videos have become the mainstream of current media platforms, and almost everyone now has a short video platform, almost inseparable from themselves. This is also a special opportunity, and many people have started to invest in short videos. However, to be exposed to short videos, one still needs to have certain operational skills. Below, let me share some of my experience in short video operations.
1、在自媒体平台上发布视频作品,首先要保证自己的画面是舒服的,清晰度比较好,第一眼就是要给观众带来一定的视觉效果,才能留住他们,给自己账号增加粉丝,对于短视频的比例没有特定的要求,只要画面清晰、构图舒服就行。
When publishing video works on self media platforms, the first thing to ensure is that the image is comfortable and the clarity is good. At first glance, it is necessary to bring a certain visual effect to the audience in order to retain them and increase fans on one's account. There is no specific requirement for the proportion of short videos, as long as the image is clear and the composition is comfortable.
2、内容的定位,确定自己要做的,擅长的事情或者是自己感兴趣的,不要做自己不懂的领域,视频的内容更新一定要注意领域的垂直,不能每天发布不同类型的视频作品,不利于平台的精准推荐,不要直接下载他人的视频作品发布。
The positioning of the content should determine what you want to do, what you are good at, or what you are interested in. Do not work in areas you do not understand. When updating video content, pay attention to the verticality of the field. Do not publish different types of video works every day, which is not conducive to the platform's accurate recommendation. Do not directly download other people's video works for publication.
3、新账号保持稳定的时间去发布作品,前期不要断更,最好可以每天更新一个视频作品,后期可以慢慢减少更新频率,这是前期养号必须要具备的。

Maintain a stable time for publishing works on a new account, and do not interrupt updates in the early stages. It is best to update a video work every day, and gradually reduce the frequency of updates in the later stages. This is a necessary requirement for maintaining an account in the early stages.
4、视频作品可以给用户带来价值,这样的内容才是用户喜欢看的,点赞收藏才会多。
Video works can bring value to users, and such content is what users like to watch and have more likes and collections.
点赞收藏多了,视频的数据也就会越好,最终的视频收益也就会越高。
The more likes and collections there are, the better the video data will be, and the higher the final video revenue will be.
5、学会在视频中做引导,引导粉丝用户去关注你,因为粉丝的观看收益是普通用户的好几倍。
Learn to guide in videos and encourage fans and users to follow you, as the viewing income of fans is several times higher than that of ordinary users.
6、一点也是最重要的一点,发布之前设置一个非常吸引人的封面和标题,因为用户的第一眼看到的就是你的封面和标题,用户看到之后才会考虑要不要点击进来看你的视频作品,标题在短视频中也是不可忽视的,取标题要经过深思熟虑,如果大家对取标题非常拿捏不住的话,我们就可以借助自媒体工具,比如说易撰,只要你将内容相应的关键词输入进去,就会获得相应的一些标题供你参考,自己再进行微调,还是非常方便,最后短视频要想成功还是需要一定的毅力,不要半途而废。
The last and most important point is to set a very attractive cover and title before publishing, because the first thing that users see is your cover and title. After users see it, they will consider whether to click in to watch your video works. Titles cannot be ignored in short videos. Choosing a title should be carefully considered. If you are very unsure about choosing a title, we can use self media tools, such as Easy Writing. As long as you enter the corresponding keywords of the content, you will get some corresponding titles for your reference. You can make adjustments yourself, which is very convenient. In the end, if a short video wants to succeed, it still needs some perseverance. Don't give up halfway.
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