有些未接触过网站的外贸小伙伴有时会问到，外贸网站怎么做？对于这个话题，下面针对三个方面的相关步骤展开介绍了一下，希望能帮助到您。
　　Some foreign trade friends who have not been exposed to websites sometimes ask, how to do foreign trade websites? For this topic, the following introduces the relevant steps in three aspects, hoping to help you.
　　一前期准备
　　Preliminary preparation
　　1.分析行业分析自己从事的行业有什么特征，有哪些竞争对手，在全球占有的市场份额是怎么样的，竞争对手是怎么推广自己产品的，产品的受众用户有哪些。
　　1. Analyze the industry and its characteristics, competitors, global market share, how competitors promote their products, and the target audience for their products.
　　2.分析用户针对产品的受众用户可进行分析，如用户所在地区，年龄，使用语言，购买力，爱好，上网时间，上网设备，当地风俗习惯等进行着重分析。
　　2. Analyze the target audience of the product, such as the user's location, age, language used, purchasing power, hobbies, internet time, internet devices, local customs and habits, with a focus on analysis.
　　3.确定网站显示要求针对海外用户的特征，如网站使用什么语言，网站上显示哪些社交媒体，网站上避免显示哪些内容，网站上列举海关的要求，如进出口货物的监管条件等。
　　3. Determine the website display requirements based on the characteristics of overseas users, such as what language the website uses, which social media platforms are displayed on the website, what content should be avoided on the website, and list customs requirements on the website, such as regulatory conditions for imported and exported goods.
　　二寻找网站公司
　　Finding a website company
　　1.优先选择本地的为什么要优先选择本地的，主要原因是本地的网站公司对接起来比较方便，如果有问题，由于离得比较近，可以到对方公司去解决。
　　1. Why choose local websites first? The main reason is that local website companies are more convenient to connect with. If there are any problems, they can be resolved at the other company due to their proximity.
　　2.在网上寻找如在Bing，Google中搜索查找，或者在微信搜一搜中查找，或者在AI中提问查找，查找的关键词以 地区+外贸网站建设的格式，如“广州外贸网站建设”。
　　2. Search online, such as searching on Bing or Google, or searching on WeChat, or asking questions in AI, using keywords in the format of region+foreign trade website construction, such as "Guangzhou foreign trade website construction".
　　3.朋友同事介绍朋友同事介绍更加可靠一些，毕竟是相对信得的，多数是朋友之前有合作过才推荐的。备注：跟网站公司合作之前，确定该公司是否是专业做网站的，注意有些是外包给第三方做的，同时也要了解与该公司在合作上是否可靠，是否能按期完成等。
　　3. It is more reliable for friends and colleagues to introduce themselves, as they are relatively trustworthy and mostly recommended by friends who have worked with them before. Note: Before cooperating with a website company, it is important to determine whether the company specializes in website development. Note that some may be outsourced to third parties, and it is also important to understand whether the cooperation with the company is reliable and whether it can be completed on schedule.
　　三网站建设
　　Three website construction
　　1.域名注册以品牌或企业的英文名称作为注册依据，选择.com的域名，建议以简洁易记为主。注册之前先在Google中查询一下，确定没有人用过再注册。
　　1. Domain registration should be based on the English name of the brand or enterprise, and it is recommended to choose a. com domain name that is concise and easy to remember. Before registering, check on Google to ensure that no one has used it before registering.
　　2.服务器搭建由于虚拟主机功能有限制，网站公司一般会自助搭建服务器，可支持很多功能使用，服务器选择linux，系统镜像选择Ubuntu或centOS。
　　2. Due to the limitations of virtual hosting functions, website companies usually set up servers themselves, which can support many functions. The server is selected as Linux, and the system image is selected as Ubuntu or CentOS.
　　3.准备网站资料需要提供企业LOGO，企业简介，资质证书，联系方式，海外社交媒体链接，产品资料（包含产品名称，缩略图，构造图，参数，详细介绍等）。
　　3. To prepare website materials, it is necessary to provide the company logo, company profile, qualification certificates, contact information, overseas social media links, product information (including product name, thumbnail, construction diagram, parameters, detailed introduction, etc.).
　　4.外贸网站建设
　　4. Construction of foreign trade websites
　　01.采用响应式设计让网站适配所有设备，在手机、电脑、平板都能适配显示。
　　01. Adopt responsive design to make the website compatible with all devices, including smartphones, computers, and tablets.
　　02.制作询价功能实时接收客户询盘，及时回应客户，最大可能提高客户的购买意愿。
　　02. Create a real-time inquiry function to receive customer inquiries and respond promptly, maximizing customer willingness to purchase.
　　03.网站显示社交媒体用户通过网站上的社交媒体与您取得互动，让用户更多了解企业和产品信息，提高与用户的粘合性。
　　03. The website displays that social media users interact with you through social media on the website, allowing users to learn more about the company and product information, and improving the stickiness with users.
　　04.制作支付功能很多独立站都需要PayPal支付，由于WordPress, Shopify平台提供了相对比较完善的支付插件，建议需要支付功能的外贸网站，可选择这个两个建站平台。
　　04. Many independent websites require PayPal payment to create payment functions. Due to the relatively complete payment plugins provided by WordPress and Shopify platforms, it is recommended that foreign trade websites that require payment functions choose these two website building platforms.

　　05.具有SEO优化能力
　　05. Possess SEO optimization capabilities
　　外贸网站最终是给海外用户看的，所以，网站被海外用户找到很关键，海外用户如何找网站，就要看网站的SEO做的好不好。决定网站SEO的主要因素有：
　　Foreign trade websites are ultimately intended for overseas users, so it is crucial for them to find the website. How overseas users find the website depends on whether the website's SEO is done well. The main factors that determine website SEO are:
　　合理的网站架构，HTML标签中不建议过多的DIV层层包裹，JS逻辑与编程要符合网站上的功能需求，发布原创性的产品和文章，上线后要定期更新网站内容。
　　Reasonable website architecture, excessive DIV layering in HTML tags is not recommended, JS logic and programming should meet the functional requirements of the website, original products and articles should be published, and website content should be regularly updated after launch.
　　5.测试网站01.功能测试测试网站功能是否能正常运行，如果不能，则需要修改。
　　5. Testing website 01. Functional testing tests whether the website functions properly. If not, modifications are required.
　　02.适配测试在不同的设备测试网站能否正常显示，如果显示有问题，则需要修复。
　　02. Adaptation testing on different devices to test whether the website can display normally. If there is a problem with the display, it needs to be fixed.
　　03.安全测试可使用Nessus、OpenVAS扫描网站是否有漏洞，如果发现，则针对不同的漏洞入口进行修复与拦截。
　　03. Security testing can use Nessus and OpenVAS to scan websites for vulnerabilities. If discovered, different vulnerability entry points can be fixed and intercepted.
　　6.上线网站解析域名服务器绑定域名SSL数字证书部署上传源代码到服务器导入与连接数据库这时网站即可上线访问了！
　　6. Go online to resolve the domain name server, bind the domain name SSL digital certificate, deploy and upload the source code to the server, import and connect to the database. At this point, the website can be accessed online!