山东爱采购运营新规解密：优质视频2分通关，告别10%优质率困境
　　Shandong Love Procurement Operation New Regulations Decryption: High quality video scores 2 points for clearance, bidding farewell to the 10% high-quality rate dilemma
　　在山东爱采购运营过程中，平台规则的迭代始终是企业拓客的核心风向标，尤其是最新运营新规，打破了以往的运营逻辑，让不少企业陷入运营瓶颈。其中，最难突破的核心变化，就是行业内容与行业视频新增了优质率考核，这也成为拉开企业运营差距的关键。很多企业反馈，经店铺诊断发现，自身行业视频优质率仅10%左右，也就是说每发100个视频，只有十几个能达到优质标准，导致店铺综合评分难以提升，流量与询盘持续低迷。不少运营者疑惑，山东爱采购新规下，优质视频的核心考核标准是什么？如何才能突破低优质率困境，拿到2分优质评级，抓住新规流量红利？今天，我们就拆解新规核心要求，分享优质视频通关秘籍，兼顾实操性与专业性，帮企业避开误区、快速达标。
　　In the operation process of Shandong AiGou, the iteration of platform rules has always been the core indicator for enterprise customer expansion, especially the latest operational regulations, which have broken the previous operational logic and caused many enterprises to fall into operational bottlenecks. The most difficult core change to break through is the addition of high-quality assessment for industry content and industry videos, which has become the key to widening the gap in enterprise operations. Many companies have reported that their industry video quality rate is only about 10% after store diagnosis, which means that for every 100 videos posted, only a dozen or so can meet the quality standards, making it difficult to improve the overall rating of the store, and traffic and inquiries continue to be sluggish. Many operators are wondering what the core assessment criteria for high-quality videos are under the new regulations of Shandong AiGou? How can we break through the dilemma of low quality rate, obtain a 2-point high-quality rating, and seize the new traffic dividend? Today, we will break down the core requirements of the new regulations, share high-quality video clearance tips, balance practicality and professionalism, and help enterprises avoid misunderstandings and quickly meet standards.
　　山东爱采购此次新规的核心调整，在于将视频优质率纳入店铺综合评分体系，直接与平台流量倾斜、关键词排名挂钩，优质率不达标，即便付费推广投入再多，也难以获得理想的运营效果。以往很多企业运营视频时，存在“盲目发布、敷衍了事”的误区，认为只要发布视频就能获得曝光，忽略了视频质量，这也是优质率偏低的核心原因。新规实施后，平台对行业视频的审核标准进一步细化，不再只看数量，更看重质量，只有达到2分优质评级的视频，才能为店铺加分，助力流量提升。
　　The core adjustment of Shandong AiGou's new regulations is to include the video quality rate in the store's comprehensive rating system, directly linked to platform traffic tilt and keyword ranking. If the quality rate does not meet the standard, even if there is a lot of paid promotion investment, it is difficult to achieve ideal operational results. In the past, many companies had the misconception of "blindly publishing and perfunctory" when operating videos, believing that as long as they published videos, they could gain exposure and ignoring the quality of the videos. This is also the core reason for the low quality rate. After the implementation of the new regulations, the platform's review standards for industry videos have been further refined, no longer only focusing on quantity, but also emphasizing quality. Only videos that achieve a high-quality rating of 2 points can add points to the store and help increase traffic.
　　很多运营者不清楚，山东爱采购新规下，优质视频的2分评级到底有哪些硬性要求，其实核心就围绕三大核心属性，缺一不可，这也是视频达标最基础、最关键的前提。首先是视频标题，标题需精准贴合视频内容，清晰传递核心信息，无错别字、无冗余表述，同时避免堆砌营销词汇，既能让平台搜索引擎快速抓取，也能让采购商快速了解视频核心，这是优质视频的基础门槛，也是很多企业容易忽视的细节。
　　Many operators are not clear about the mandatory requirements for a 2-point rating of high-quality videos under the new regulations of Shandong AiGou. In fact, the core revolves around three essential attributes, which are indispensable and the most basic and critical prerequisite for video compliance. Firstly, the video title should accurately match the video content, clearly convey the core information, have no typos or redundant expressions, and avoid piling up marketing vocabulary. This can not only enable platform search engines to quickly crawl, but also enable buyers to quickly understand the core of the video. This is the basic threshold for high-quality videos and a detail that many companies easily overlook.
　　其次是视频画面清晰度，这是优质视频的核心考核点之一。新规明确要求，优质视频画面需清晰流畅，无模糊、无抖动、无黑边，建议画质达到720P及以上，长宽比优先选择1:1或16:9，避免出现图片拼接、幻灯片式的低质量视频，这类视频即便内容合格，也会被判定为低质，无法获得优质评级。很多企业为了节省时间，用模糊的手机竖屏随手拍摄，画面昏暗、抖动明显，自然难以达标，这也是优质率偏低的重要原因。
　　Secondly, the clarity of the video frame is one of the core assessment points for high-quality videos. The new regulations clearly require that high-quality video images must be clear and smooth, without blurring, shaking, or black borders. It is recommended that the image quality reach 720P or above, and the aspect ratio should preferably be 1:1 or 16:9 to avoid low-quality videos such as image splicing and slideshow style. Even if the content is qualified, such videos will be judged as low-quality and cannot obtain a high-quality rating. Many companies, in order to save time, use blurry vertical screens on their phones to take photos casually, resulting in dim and shaky images that are difficult to meet standards, which is also an important reason for the low quality rate.
　　最后是字幕与声音的完整性，这是新规下优质视频的必备属性，也是很多企业容易遗漏的关键点。优质视频必须包含清晰的字幕，字幕需与视频内容、声音同步，无错别字、无语序混乱，字体选择清晰易读的样式，位置不遮挡视频主体；声音方面，需保证清晰无杂音，音量适中，解说建议采用标准普通话，声画同步，避免出现音量过高或过低、背景音嘈杂等问题，无声音或声音模糊的视频，无法达到2分优质标准。
　　Finally, the integrity of subtitles and sound is a necessary attribute for high-quality videos under the new regulations, and it is also a key point that many companies tend to overlook. High quality videos must include clear subtitles that are synchronized with the video content and sound, without any typos or confusing word order. The font selection should be clear and easy to read, and the position should not obstruct the main body of the video; In terms of sound, it is necessary to ensure clarity and no noise, with moderate volume. It is recommended to use standard Mandarin for commentary, with synchronized sound and image to avoid problems such as high or low volume, noisy background sound, etc. Videos without sound or blurry sound cannot meet the high-quality standard of 2 points.
　　除了这三大核心硬性要求，想要进一步提升视频优质率，还需掌握两个实操技巧，避开常见误区。一是视频内容需贴合行业属性，聚焦产品核心卖点、功能或操作流程，避免发布与行业、产品无关的内容，建议采用“10秒抓注意力+15秒讲核心+5秒做信任”的结构，让采购商快速获取有价值的信息，这也是平台判定优质视频的重要依据。二是拒绝敷衍式发布，很多企业批量发布重复、低质视频，不仅无法提升优质率，还可能被平台判定为违规，导致店铺降权，正确的做法是精细化打磨每一条视频，保证原创性，避免版权侵权问题，这也是新规重点强调的内容。
　　In addition to these three core requirements, in order to further improve the video quality rate, it is necessary to master two practical skills and avoid common misconceptions. Firstly, the video content should be tailored to the industry attributes, focusing on the core selling points, functions, or operational processes of the product, and avoiding publishing content unrelated to the industry or product. It is recommended to adopt a structure of "10 seconds to capture attention+15 seconds to talk about the core+5 seconds to build trust", allowing buyers to quickly obtain valuable information, which is also an important basis for the platform to judge high-quality videos. The second is to refuse perfunctory publishing. Many companies mass publish duplicate and low-quality videos, which not only fail to improve the quality rate, but may also be judged as violations by the platform, leading to store downgrading. The correct approach is to refine each video, ensure originality, and avoid copyright infringement issues, which is also a key focus of the new regulations.
　　值得注意的是，山东爱采购新规下，优质视频的优质率并非一成不变，企业可通过持续优化视频质量，逐步提升优质率，进而提升店铺综合评分，获得更多平台流量倾斜。对于优质率偏低的企业，无需盲目批量发布视频，建议先停止无效输出，对照优质视频的三大核心要求，优化现有视频，同时规范拍摄流程，确保每一条新发布的视频都能达到2分优质标准，慢慢积累优质率，摆脱10%的低优质率困境。
　　It is worth noting that under the new regulations of Shandong AiGou, the quality rate of high-quality videos is not fixed. Enterprises can gradually improve the quality rate by continuously optimizing the video quality, thereby enhancing the overall store rating and gaining more platform traffic tilt. For enterprises with low quality rates, there is no need to blindly release videos in bulk. It is recommended to stop ineffective output first, optimize existing videos according to the three core requirements of high-quality videos, and standardize the shooting process to ensure that every newly released video can reach the 2-point quality standard. Slowly accumulate quality rates and get rid of the 10% low quality rate dilemma.

　　很多企业在新规下陷入焦虑，核心是没有掌握优质视频的通关逻辑，误以为优质视频门槛很高，其实只要抓住“标题清晰、画面优质、字幕声音完整”这三大核心，再配合精细化运营，就能轻松达标。山东爱采购运营的核心，从来都是“顺势而为”，紧跟平台规则调整，精准把握优质视频的考核标准，才能在激烈的竞争中脱颖而出。
　　Many companies have fallen into anxiety under the new regulations, with the core being the lack of mastery of the logic behind high-quality videos. They mistakenly believe that the threshold for high-quality videos is high, but in fact, as long as they grasp the three core elements of "clear titles, high-quality visuals, and complete subtitle sound" and cooperate with refined operations, they can easily meet the standards. The core of Shandong AiGou's operation has always been to "follow the trend", keep up with platform rule adjustments, and accurately grasp the assessment standards of high-quality videos in order to stand out in fierce competition.
　　总结来说，山东爱采购新规下，优质视频考核是运营的核心重点，也是企业突破流量瓶颈的关键。优质视频并非遥不可及，只要达到2分评级标准，涵盖标题、清晰画面、字幕、声音四大核心属性，再配合精细化运营，就能有效提升优质率，告别10%的困境。对于缺乏运营经验、不知道如何优化视频的企业，可重点打磨视频基础细节，对照新规要求逐一调整，慢慢积累优质视频，借助新规流量红利，提升店铺曝光与询盘量，让山东爱采购真正成为企业线上拓客的核心助力。
　　In summary, under the new regulations of Shandong AiGou, high-quality video assessment is the core focus of operation and the key to breaking through traffic bottlenecks for enterprises. High quality videos are not out of reach. As long as they meet the 2-point rating standard and cover the four core attributes of title, clear image, subtitles, and sound, coupled with refined operations, they can effectively improve the quality rate and bid farewell to the 10% dilemma. For enterprises lacking operational experience and not knowing how to optimize their videos, they can focus on polishing the basic details of their videos, adjusting them one by one according to the new regulations, gradually accumulating high-quality videos, and leveraging the traffic dividends of the new regulations to increase store exposure and inquiry volume, making Shandong AiGou truly the core support for enterprises to expand their online customer base.