PART1.“平台流量分配权重改变”
PART1. "Changes in Platform Traffic Allocation Weights"
短期爆款流量运营“已过期”
Short term popular traffic operation 'expired'
过去主要看5s完播率，但这些短期爆款流量的重要参数在新规落地后有效失效！单纯想靠普通的留钩子、剪辑时金句前置，已经很难再吸引大流量。
In the past, we mainly focused on the 5-second completion rate, but these important parameters of short-term popular traffic have completely become invalid after the implementation of the new regulations! It is already difficult to attract a large amount of traffic simply by relying on ordinary hooks and pre editing quotes.
点赞不再是重要“重排序”
Likes are no longer important. 'Reorder'
抖音平台重新调整互动数据权重排序，收藏的优先级跃居常用！权重优于完播和点赞，其次是参考老粉回访、深度互动数据。注意点赞不再是重要的！

Tiktok platform readjusts the ranking of interactive data weight, and the priority of collection leaps to the first place! The weight far exceeds finishing and liking, followed by referencing old fans' follow-up and deep interaction data. Thumbs are no longer important!
要做优良内容、实用内容，推进观众收藏
To create high-quality and practical content, and promote audience collection
PART2.“流量推送周期调整”
PART2. "Adjustment of Traffic Push Cycle"
7天长效视频推流
7-day long-term video streaming promotion
抖音不再只是参考发几小时的数据快速推流，而是开启7天长效推流机制。大家近遇到的视频刚发布后播放量低，只要你的内容具备长期实用价值，能够持续获得用户收藏、回看，那么7天内会持续获得分配的自然流量。
Tiktok is no longer just a quick streaming based on the data sent for a few hours, but a 7-day long-term streaming mechanism. The videos you have recently encountered have low views after being released. As long as your content has long-term practical value and can continue to be collected and viewed by users, you will continue to receive allocated natural traffic within 7 days.
垂类账号优势放大
Enlarge the advantages of vertical accounts
抖音此次新规和B站、视频号早前开始推进长视频，推动有价值的干货分享、有专业度的垂类内容的方向是一致的。大家不再只靠猎奇爽点、无实质干货的短视频获取流量。随着平台对没有深度的短视频的降权，不仅可以推动创作者输出不受短时间限制，具有实用价值和专业深度的垂类内容，也能够逐渐改变用户心智，让大家慢慢沉下心去听创作者娓娓道来。我们一直强调医生要做就做合理赛道垂类账号，把自己擅长、懂、患者问题多的疾病讲专、讲精、讲透，而不是只为了吸引粉丝做搏眼球的内容。合理垂类账号潜力会持续放大，医生IP长期运营的核心更应该是坚持垂直内容深耕。
This new regulation of Tiktok is consistent with the direction of promoting long video, valuable dry goods sharing and professional vertical content of station B and video number earlier. People no longer rely solely on short videos that offer novelty and lack substantial content to gain traffic. With the platform's downgrading of short videos without depth, it can not only promote creators to output vertical content that is not limited by short periods of time, has practical value and professional depth, but also gradually change users' minds, allowing everyone to slowly calm down and listen to the creators' speeches. We have always emphasized that doctors should create precise track vertical accounts to specialize, understand, and thoroughly explain diseases that they are good at, understand, and have many patient problems with, rather than just creating eye-catching content to attract fans. The potential of precise vertical accounts will continue to expand, and the core of long-term operation of Doctor IP should be to adhere to deep cultivation of vertical content.
合理垂类账号才是未来
Accurate vertical accounts are the future
PART3.“AI内容管控更严格”
PART3. "AI Content Control Stricter"
抖音此次新规对AI内容管控升级，所有借助AI工具产出的内容包括AI配音、AI绘图、AI成片、AI剪辑，作品发布前建议勾选AI创作标识，未标注一经检测，违规直接下架限流。类似AI数字人的内容管控也会更严格！医生IP、医疗科普内容是严谨、需要负责任的，会影响到患者的就诊甚至治疗决策，它不能只想着提高产能、降低成本。此次平台对于批量AI口播视频自然流量的降低，是对内容原创性与医生真人实录的肯定和加持。
Tiktok's new regulations have upgraded AI content management and control. All content produced by AI tools include AI dubbing, AI drawing, AI film, AI editing. Before works are released, AI creation logo must be checked. Once it is not marked, it will be directly off the shelf for current restriction in violation of regulations. Content control similar to AI digital humans will also be stricter! Doctor IP and medical science popularization content are rigorous and responsible, which can affect patients' medical treatment decisions. It cannot only focus on improving production capacity and reducing costs. The reduction of natural traffic for batch AI oral video on this platform is a recognition and blessing of the originality of content and the live recording of doctors.
“医生IP不是网红账号”，每一句观点都该是专业且准确的所以纯靠AI写稿子、纯靠数字人输出的医生账号要注意
Doctor IP is not an internet celebrity account. Every viewpoint should be professional and accurate, so doctor accounts that rely solely on AI writing and digital output should be careful
PART4.“平台严查私域导流”
PART4. "Platform rigorously inspects private domain diversion"
私域导流的处罚标准大幅加重，除了原本的私信，还有视频画面、评论区留言、主页简介、直播间话术等板块都被监管，这些地方都不能出现手机号、微信号、线下地址、二维码以及明显引导用户添加外部联系方式的暗示话术。这让纯粹做科普、输出专业知识的医生可以走得更远。
The punishment standards for private domain diversion have been significantly increased. In addition to the original private messages, video images, comments in the comment section, homepage introductions, live broadcast room scripts, and other sections are also regulated. Mobile phone numbers, WeChat accounts, offline addresses, QR codes, and any suggestive language that guides users to add external contact information are not allowed in these areas. This allows doctors who purely do science popularization and output professional knowledge to go further.
踏踏实实做好科普，建立自己的信任护城河
Solidly carry out science popularization and establish one's own trust moat
此次新规不难看出抖音内容生态的未来，这对医生IP的作用是：平台发展方向“摒弃博眼球的短期套路，核心扶持内容原创、具备实用价值、长期合规稳定变现的垂类博主”内容创作调整“无需盲目甚至刻意追逐泛流量被动拍摄自己并不喜欢的东西，坚持产出能让老百姓想要收藏留存的科普内容”医生优势更显“利于花时间花精力做专业科普、把专业问题讲透讲清的医生”
This new regulation can easily see the future of Tiktok content ecology, which has the following effect on doctor IP: the development direction of the platform is to "abandon the short-term routine of eye-catching, and focus on supporting vertical bloggers who have original content, practical value, and long-term compliance and stable realization". Content creation adjustment "There is no need to blindly or even deliberately pursue flood traffic to passively photograph things that they do not like, and insisting on output can make people want to collect and retain popular science content". The doctor advantage is more obvious "doctors who spend time and energy on professional popular science and explain professional problems thoroughly"
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