1. 认识抖音平台

1. Know the Tiktok platform

抖音作为全球领先的短视频社交平台，以其强大的社交属性、高度的用户粘性和内容创新力，吸引了大量用户，尤其是年轻一代。

As the world's leading short video social platform, Tiktok has attracted a large number of users, especially the younger generation, with its strong social attributes, high user stickiness and content innovation.

2. 用户群体特征

2. User group characteristics

年龄结构：抖音用户主力军集中在24岁以下，以95后乃至00后为主，构成了极具活力与消费潜力的年轻市场。

Age structure: The main force of Tiktok users is concentrated under the age of 24, mainly among the post-95s and post-00s, forming a young market with great vitality and consumption potential.

地域分布：平台用户分布呈现出一定区域特色，如快手、火山在北方用户中影响力较大，西瓜视频则在南方市场占优，抖音和波波等平台则更具全国范围内的年轻化吸引力。

Geographical distribution: the distribution of platform users presents certain regional characteristics, such as Kwai and Volcano, which have a greater influence among users in the north, watermelon video, which is dominant in the southern market, and Tiktok and Bobo, which are more attractive to young people nationwide.

3. 账号定位与内容策略

3. Account positioning and content strategy

a. 明确内容方向：根据自身特长或市场需求确定内容主题，初期可尝试多种风格，通过粉丝反馈、曝光量、完播率等关键指标验证内容可行性，逐步调整至最契合目标受众的内容方向。

a. Clear content direction: Determine the content theme based on one's own strengths or market demand. Initially, try various styles and verify the feasibility of the content through key indicators such as fan feedback, exposure, and completion rate. Gradually adjust to the content direction that best suits the target audience.

b. 拍摄形式多样性：灵活运用真人出镜、图文展示、录屏等多种形式，以满足不同用户群体的观赏偏好。真人出镜需注重角色设定、场景布置、剧本撰写与表演；图文内容要求图文并茂，设计美观；录屏则需确保画面清晰、内容连贯。

b. Diversity of shooting forms: Flexibly utilizing various forms such as live action, visual and textual displays, and screen recording to meet the viewing preferences of different user groups. Attention should be paid to character setting, scene arrangement, script writing, and performance when appearing on screen as a real person; The content of graphics and text should be accompanied by both graphics and text, and the design should be aesthetically pleasing; To record a screen, it is necessary to ensure that the image is clear and the content is coherent.