01拍摄的镜头不能单一

01 cannot have a single shot

如果需要拍摄人物类的视频，因为各种因素，很容易出现各种状况，因此建议大家不要嫌麻烦，从各个角度都多拍一些照片和视频，视频形式横屏竖屏的都要拍一些，避免后面出现问题，进入到后期制作的时候无素材可用，还得返工重拍。

If you need to shoot character videos, due to various factors, it is easy to encounter various situations. Therefore, it is recommended that you do not take too much trouble and take more photos and videos from various angles. For videos in the form of horizontal and vertical screens, you should take some photos to avoid problems in the future. When entering post production, there is no material available, and you need to redo and remake.

02拍摄的环境要干净

The environment for 02 shooting should be clean

在进行拍摄的时候，选择的拍摄环境也很重要，建议简单干净，这样画面自然而然会高级起来。很多企业就是不注重这样的细节，有的时候细节真的决定成败。

When shooting, the chosen shooting environment is also important. It is recommended to keep it simple and clean, so that the image will naturally become more advanced. Many companies simply do not pay attention to such details, and sometimes details really determine success or failure.

03出境人物说话要自然

03 Outbound characters should speak naturally

人物出境的时候，建议不要念稿，--好能背下来。如果台词过多可以一句一拍，--后再组合，念稿和背稿之间的差别非常明显。其实普通人面对镜头时多少会有点不自在，所以如果要出镜的人，平时就要多拍口播类的视频，习惯了就会自然。

When characters leave the country, it is recommended not to read the manuscript, it is best to memorize it. If there are too many lines, you can beat them one sentence at a time and then combine them together. The difference between reciting and memorizing is very obvious. In fact, ordinary people may feel a bit uncomfortable when facing the camera, so if they want to appear on camera, they should usually shoot more oral videos, and it will be natural if they get used to it.

04字幕制作非常重要

04 Subtitle production is very important

企业宣传的视频--好带字幕，特别是人物采访类的视频，如果企业还是外企的话，还可以增加英文字幕。

It is best to have subtitles for corporate promotional videos, especially for character interviews. If the company is still a foreign company, English subtitles can also be added.

05文案内容需要策划好

The content of the 05 copy needs to be well planned

做视频前提前做好规划，比如你要做的内容，平日里积攒的视频素材，以及脚本的撰写。这个文案除了内容本身，还有短视频的标题、评论的首条!

Plan ahead before making videos, such as the content you want to do, the video materials you accumulate on a daily basis, and the writing of scripts. This copy not only includes the content itself, but also the title of the short video and the first comment!

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