你有没有发现一个诡异的现象：花了几十万做SEO，关键词排名稳稳在第一页，但询盘量却在持续下滑？你的产品明明比竞品好，客户却说“我问了豆包，它根本没提到你们”。
Have you noticed a strange phenomenon: spending hundreds of thousands of dollars on SEO, keyword rankings remain stable on the first page, but inquiry volume continues to decline? Your product is clearly better than its competitors, but the customer says, 'I asked Doubao, but it didn't even mention you.'.
问题不出在你的产品，也不出在营销团队，而是用户获取信息的方式已经有效变了。 根据2026年中国广告协会发布的数据，超过65%的用户现在直接依赖AI获取答案，不再通过传统点击跳转访问网页。“零点击搜索”占比已经稳定在80%以上。当用户问“这类产品怎么选？”“哪家公司更靠谱？”时，豆包、DeepSeek、通义千问直接给出答案，用户根本不会再往下翻搜索结果页。
The problem is not with your product or the marketing team, but rather with the way users obtain information that has completely changed. According to data released by the China Advertising Association in 2026, over 65% of users now rely directly on AI to obtain answers, no longer accessing web pages through traditional click to redirect. The proportion of "zero click search" has stabilized at over 80%. When users ask 'How to choose this type of product?' 'Which company is more reliable?' DeepSeek、 Tongyi Qianwen provides direct answers, and users will not scroll down to the search results page at all.

这就是Ai 全域营销诞生的根本原因。
This is the fundamental reason for the birth of AI global marketing.
Ai 全域营销到底是什么？ Ai 全域营销全称Generative Engine Optimization，即生成式引擎优化。通俗来说，Ai 全域营销就是让豆包、DeepSeek、Kimi、文心一言等AI大模型理解、信任并优先推荐你的品牌。传统SEO是让百度和谷歌把你的网页排到前面，让用户“看见”你；Ai 全域营销是让AI在回答用户问题时，主动“引用”甚至“推荐”你。如果说SEO是争夺“搜索结果页的排名”，那么Ai 全域营销就是争夺“AI大脑中的席位”。
What is AI Global Marketing? The full name of AI global marketing is Generative Engine Optimization, which stands for Generative Engine Optimization. In layman's terms, AI global marketing is about making bean buns DeepSeek、Kimi、 ERNIE Bot and other AI models understand, trust and give priority to your brand. Traditional SEO is about having Baidu and Google rank your webpage at the forefront, allowing users to "see" you; AI global marketing is to enable AI to actively "reference" or even "recommend" you when answering user questions. If SEO is about competing for the ranking of search results pages, then AI global marketing is about competing for the seat in the AI brain.
Ai 全域营销和SEO到底有什么区别？ 传统SEO的核心是关键词匹配+外链权重，目标是让网站在搜索结果中排名靠前。而Ai 全域营销的核心是语义理解+信任资产+知识关联，目标是让品牌信息被“嵌入”到AI生成的直接回答文本中。简单来说：SEO是让用户“搜到你”，Ai 全域营销是让AI“相信你、推荐你”。前者靠排名，后者靠信任。
What is the difference between AI global marketing and SEO? The core of traditional SEO is keyword matching and external link weighting, with the goal of ranking the website high in search results. The core of AI global marketing is semantic understanding, trust assets, and knowledge association, with the goal of embedding brand information into AI generated direct response texts. Simply put, SEO is about making users "find you", while AI global marketing is about making AI "believe in you and recommend you". The former relies on ranking, while the latter relies on trust.
Ai 全域营销的市场有多大？ 2025年，中国Ai 全域营销市场规模已达到2.5亿元，正式迈入商业化落地阶段。2026年，市场规模预计将攀升至30亿元，同比增长1100%。2027年预计将突破90亿元。中国生成式AI用户已突破10亿，超过65%的互联网用户在做消费决策前会先通过AI工具查询信息。Ai 全域营销正在成为AI时代的营销基建。
How big is the market for AI global marketing? By 2025, the scale of China's AI global marketing market has reached 250 million yuan, officially entering the stage of commercialization. By 2026, the market size is expected to climb to 3 billion yuan, a year-on-year increase of 1100%. It is expected to exceed 9 billion yuan in 2027. Chinese generated AI users have exceeded 1 billion, and more than 65% of Internet users will query information through AI tools before making consumption decisions. AI global marketing is becoming the marketing infrastructure of the AI era.
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