一、有利于提升企业--形象

1、 Beneficial to enhancing the brand image of the enterprise

一般来说，企业建设属于自己的网站，不但可以给企业带来新的客户，也可以马上大幅度提升企业业绩。企业网站的作用更类似于企业在报纸 和电视上所做的宣传公司本身及--的广告。不同之处在于企业网站容量更大，企业几乎可以把任何想让客户及公众知道的内容放入网站。

Generally speaking, building a company's own website can not only bring new customers to the company, but also significantly improve its performance immediately. The role of a corporate website is more similar to the advertising of the company itself and its brand in newspapers and television. The difference lies in the larger capacity of enterprise websites, where enterprises can almost put any content they want customers and the public to know on the website.

二，有利于企业具有网络沟通能力

2、 Beneficial for enterprises to have network communication skills

互联网络真正的内涵在于其内容的丰富性，几乎无所不包。对于一个企业来说，其具有网络沟通能力的标志是公司拥有自己的独立网站。

The true essence of the internet lies in its rich content, which is almost omnipresent. For a company, the hallmark of its ability to communicate online is that it has its own independent website.

三、可以全面详细地介绍公司及展示公司产品

3、 Can provide a comprehensive and detailed introduction to the company and showcase its products

公司网站的一个基本的功能，就是能够全面、详细地介绍公司及公司产品。事实上，公司可以把任何想让人们知道的东西放入网站，如公司简介、公司业绩、产品的外观、功能及其使用方法等，都可以展示于企业网站上。

A basic function of a company website is to provide a comprehensive and detailed introduction to the company and its products. In fact, companies can put anything they want people to know on their website, such as company profile, company performance, product appearance, functionality, and usage methods, all of which can be displayed on the enterprise website.

四、可以帮助企业实现电子商务功能

4、 Can help enterprises achieve e-commerce functions

就现在，您就可以在网站上为您的企业实现电子商务功能。您可以在网站上发布： A 、实时新闻发布系统B 、实时报统C 、在线下载系统：包括在线管理、在线发布等; D 、电子商城系统：可以在网上开家自己的商店。

Now, you can implement e-commerce functions for your enterprise on the website. You can publish on the website: A. Real time news release system B. Real time reporting system C. Online download system: including online management, online publishing, etc; D. Electronic Mall System: You can open your own store online.

五、可以与客户保持密切联系

5、 Able to maintain close contact with customers

当人们想知道某公司有什么新产品，新服务，或旧产品和服务有什么变化，甚至只是想知道该公司有什么新闻，他们就会习惯性地进入该公司的网址。因为公司已经习惯于把所有的新产品和新服务信息发布于网上，并且定期在网上发布有关公司的消息。

When people want to know about a company's new products, services, or changes to old products and services, or even just want to know what news the company has, they will habitually enter the company's website. Because the company has become accustomed to posting all new product and service information online, and regularly posting information about the company online.

六、可以与潜在客户建立商业联系

6、 Able to establish business connections with potential customers

这是企业网站重要的功能之一，现在，世界各国大的采购商都是主要利用互联网络来寻找新的产品和新的供应商，因为这样做费用低，效率高。原则上，全世界任何地方的人，只要知道了公司的网址，就可以看到公司的产品。

This is one of the important functions of enterprise websites. Nowadays, major buyers around the world mainly use the internet to search for new products and suppliers, because it is low-cost and efficient. In principle, anyone from anywhere in the world can see the company's products as long as they know the company's website.

七、可以利用网站及时得到客户的反馈信息

7、 Can use the website to receive timely feedback from customers