目前市场上的短视频的内容已经非常的多，涉及的内容方向也非常的多，像我们知道的包括搞笑、奇葩、生活、宠物、美食、科普、健身、游戏、VR等等，但是以之前9月份今日头条的数据统计看目前奇葩、搞笑和美食还是最受欢迎的内容方向。
At present, there are already a lot of short videos on the market, covering a wide range of content directions, including funny, bizarre, lifestyle, pets, food, science popularization, fitness, games, VR, etc. However, according to the data statistics of Today's Headlines in September, bizarre, funny, and food are still the most popular content directions.

大的趋势下，我们能看到大的平台都开始扶持短视频的内容出品人，包括今日头条、搜狐视频、优酷视频、天天快报，前几日UC平台也宣布将拿出10亿来扶持短视频内容，我也接到了来自淘宝那边的邀请，让我们的栏目入驻他们的平台，而在内容生产者这边之前1年前还是以UGC内容为多，现在呢？大量专业的视频背景的团队已经开始进入这个领域。
In the current trend, we can see that major platforms are beginning to support short video content producers, including Toutiao, Sohu Video, Youku Video, and Tiantian Express. A few days ago, UC platform also announced that it would allocate 1 billion yuan to support short video content. I also received an invitation from Taobao to let our column join their platform. However, on the content producer side, UGC content was still the main content a year ago. Now, what? A large number of professional video background teams have begun to enter this field.
除了上面我们看到的趋势外，我们发现随着短视频产业的不断升级，将会需要大量的这块的工作人员，包括生产内容的策划、摄影、剪辑、包装、编导等，而最稀缺的还有视频的运营人员，视频运营和自媒体运营还是有很大的区别，自媒体人要跨入视频运营可能又得去get一些新技能。
In addition to the trends we have seen above, we have found that with the continuous upgrading of the short video industry, a large number of workers in this area will be needed, including content planning, photography, editing, packaging, directing, etc. The most scarce are video operation personnel. There is still a big difference between video operation and self media operation, and self media personnel may need to acquire some new skills to enter video operation.